BBB is a Dutch cycling component, tool and clothing manufacturer with a reputation for great value, no nonsense products. Read an in-depth blog on BBB here

From a few simple items, their portfolio now contains over 1,500 products, including overshoes, gloves, brake spares, jockey wheels, glasses, tools and mudguards. The one thing all BBB products have in common is that they offer great value and do their job very well. Several professional road and mountain bike teams use BBB products in the biggest races in the world and provide constant feedback on new and innovative equipment.