PowerBar is an American company who make nutritional products for sports people with a focus on cycling, triathlon and running. With a wide range of bars, gels and drink powders, they cover all aspects of training from pre, during and post event products in a wide variety of flavours.
Founded in the US in 1986, they are one of the oldest energy product manufacturers in the market, and have grown from their American roots to become a global company with products sold in many countries, handy if you are competing abroad and need to get supplies of your preferred nutrition brand.
PowerBar sponsor several professional cycling teams including the Omega Pharma Quick Step squad featuring Britain’s own Mark Cavendish. Just to show how big they are they also the official energy bar, sports beverage and gel supplier to the Tour de France