{"id":16373,"date":"2016-01-12T12:46:38","date_gmt":"2016-01-12T12:46:38","guid":{"rendered":"http:\/\/www.merlincycles.com\/blog\/?p=16373"},"modified":"2016-01-12T12:47:13","modified_gmt":"2016-01-12T12:47:13","slug":"my-old-cycling-clutter-shimano-7400-dura-ace","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/my-old-cycling-clutter-shimano-7400-dura-ace\/","title":{"rendered":"My old cycling clutter: Shimano 7400 Dura Ace"},"content":{"rendered":"<p>Our Patrick finally dusts off the Dura Ace from his velvet-lined treasure chest of old bike bits.<!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-16375 lazyload\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR-2-768x576.jpg\" alt=\"shimano 7400 dura ace brake levers\" width=\"768\" height=\"576\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR-2-768x576.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR-2.jpg 1024w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/576;\" \/><\/p>\n<p>When I started getting into cycling seriously in the late \u201880s every waking moment outside of school was taking up with cycling.<\/p>\n<p>This wasn\u2019t just riding but wanting to learn all about it; the kit, riders, races and history. Every magazine I could get my hands on (pre internet days \u2013 you youngsters don\u2019t know how lucky you are these days!) was read and re-read countless times and pictures scrutinised in military intelligence level detail.<\/p>\n<p>My friends and I could tell who was riding what, when and to what effect, much to the dismay and pity of our non-cycling friends listening to our conversations. Any new kit was picked up on right away (well, as soon as the magazine pics showed it weeks later!)<\/p>\n<p>Campagnolo Record and Shimano Dura Ace were the professional\u2019s choice of groupsets and all the pics of the top racers and races showed this equipment being used.<\/p>\n<p>Being &#8216;new school&#8217; myself and unable to afford or easily get my hands on Campag &#8211; my local bike shop didn\u2019t stock it &#8211; led me to use Shimano. Dura Ace &#8211; 7400 series in particular at that time &#8211; therefore appealed to me more. I studied it for familiarities to the lower groupset I was using and again discussed it all with friends.<\/p>\n<p>The high price meant it was out of reach for me. When I did see it on bikes in real life I was mesmerised by it. Two items in particular always stood out for me; brake levers and the rear mech. Chainsets, brakes and gear levers never stood out as much.<\/p>\n<p>Even to this day my eye is automatically drawn to handlebar levers and rear mechs when I look at bikes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-16376 lazyload\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR-768x623.jpg\" alt=\"shimano 7400 dura ace brake levers\" width=\"768\" height=\"623\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR-768x623.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-brake-LR.jpg 947w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/623;\" \/><\/p>\n<h2>Shimano Dura Ace 7400 aero brake levers<\/h2>\n<p>These are the brake levers I would have given a kidney for when I started out. In my opinion they&#8217;re still the best looking Shimano aero brake levers ever.<\/p>\n<p>Sure, they have been superseded by much more practical STI levers and there\u2019s always the timeless elegance of Campag aero levers but these ones are my out and out favourite.<\/p>\n<p>I had always promised myself I would get a pair one day and a few years ago this set were in a shop counter being sold for a member of staff for the price of a drink so&#8230; they became mine.<\/p>\n<p>They are now on a similar period set of Cinelli bars and although the shape feels odd compared to modern levers I still love the slim design and smooth action.<\/p>\n<p>For sheer class and looks they can\u2019t be beaten in my eyes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-16377 lazyload\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-RM-LR-768x576.jpg\" alt=\"shimano 7400 dura ace rear mech\" width=\"768\" height=\"576\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-RM-LR-768x576.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2016\/01\/DA-RM-LR.jpg 1024w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/576;\" \/><\/p>\n<h2>Shimano Dura Ace 7400 rear mech<\/h2>\n<p>From the side, the rear mech is usually the first component my eyes are drawn to when looking at bikes. This is probably the least subtle branded Dura Ace rear mech Shimano have ever produced and I love the boldness of it.<\/p>\n<p>All Shimano road groups at the time had the name of the groupset on them in very big letters, just like the current models but less subtle, so there really was no mistaking which one you were using.<\/p>\n<p>Only the top boys had this one and I remember looking at them reverently when studying kit in pictures or actually seeing one in real life.<\/p>\n<p>This one was picked up from a bike jumble a couple of years ago and still fetched a relatively high price compared to more modern Dura Ace versions for sale there. The changes are still crisp today and it runs through all 7 gears with perfect clicks.<\/p>\n<p>Remember when we thought 14 gears in total (all indexed too) was the latest and best thing ever and you didn\u2019t even dream you would ever need any more gears than that?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our Patrick finally dusts off the Dura Ace from his velvet-lined treasure chest of old bike bits.<\/p>\n","protected":false},"author":2,"featured_media":16376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[1852,472,1853,88,405,64,686],"ppma_author":[4642],"class_list":["post-16373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-clutter","tag-dura-ace","tag-parts-bin","tag-retro","tag-retrobike","tag-shimano","tag-vintage","author-patrick"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>My old cycling clutter: Shimano 7400 Dura Ace - Merlin Cycles Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/my-old-cycling-clutter-shimano-7400-dura-ace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My old cycling clutter: Shimano 7400 Dura Ace\" \/>\n<meta property=\"og:description\" content=\"Our Patrick finally dusts off the Dura Ace from his velvet-lined treasure chest of old bike bits. 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PR solutions to the cycling and event industry. With extensive contacts in the UK cycling press, Patrick is abreast of the latest industry news. If he's not doing this, he's probably in Mallorca, or France, or Portugal... 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