{"id":34686,"date":"2022-07-04T06:09:52","date_gmt":"2022-07-04T05:09:52","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=34686"},"modified":"2022-07-08T00:05:15","modified_gmt":"2022-07-07T23:05:15","slug":"brand-focus-fizik","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-fizik\/","title":{"rendered":"Brand Focus &#8211; Fizik"},"content":{"rendered":"\n<p>Contact points for bike riders are the all-important connections between rider and machine that determine comfort, performance and enjoyment while cycling. Fizik are amongst the leading brands in the world when it comes to contact points and the variations in rider physique &#8211; which they address and support to maximise comfort and performance, hence the name Fizik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design<\/h2>\n\n\n\n<p>Founded in 1996, Italian brand Fizik has had a passion for design as the basis for each of its products. Throughout its high-end range, their mission is \u2018to make the most sophisticated, inspiring and beautiful gear for the world\u2019s most discerning cyclists\u2019. Along with its attention to design and the product&#8217;s connection to the human body, fizik\u2019s products offer light weight and reliability.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"493\" height=\"442\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/Fizik1.jpg\" alt=\"\" class=\"wp-image-34914 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 493px; --smush-placeholder-aspect-ratio: 493\/442;\" \/><figcaption>Photo: Fizik.com<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Performance<\/h2>\n\n\n\n<p>However, fizik are certainly not all style over substance. From the start, Fizik&#8217;s vision has been to improve rider performance via superior comfort. A more comfortable rider can hold a more powerful position for longer &#8211; Fizik is all about facilitating contact point comfort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>Fizik&#8217;s results speak volumes, the company have seen their products\u2019 performance capabilities tested at the highest levels of professional cycling in a variety of disciplines. Their saddles have been ridden to victory in numerous professional races by Grand Tour winners and World Champions alike. Fizik have had a partnership with Team Sky \/ Team Ineos Grenadiers since 2011, this has  provided the perfect testing platform for high performance saddle technology to be developed. Through thorough and extensive research and development, including physiological testing, all of its range are designed to ensure they are innovative and capable of competing in the most demanding scenarios with comfort.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"494\" height=\"444\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/fizik2.jpg\" alt=\"\" class=\"wp-image-34915 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 494px; --smush-placeholder-aspect-ratio: 494\/444;\" \/><figcaption>Photo: Fizik.com<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Flexibility<\/h2>\n\n\n\n<p>Through its range of performance-orientated products, Fizik caters for riders of varying flexibility. The Aliante range, for example, is optimised for those with low flexibility, while the Arione is the most aggressive saddle aimed at the highly flexible riders. So, regardless of your level of suppleness there\u2019s a product catered to your needs. For a more indepth look at Fizik saddles read our blog <a href=\"https:\/\/www.merlincycles.com\/blog\/fizik-road-saddle-shapes-explained\/\">here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rider Types<\/h2>\n\n\n\n<p>To meet the demands of the broad spread of bike riding today, Fizik have split their product range into 5 categories; <strong>VENTO<\/strong> is the  racing series, designed in collaboration with professional racing cyclists. <strong>TEMPO<\/strong> is the road riding series, designed to provide the most enjoyable and versatile riding experience. <strong>TERRA<\/strong> is the All-Terrain series designed to take you beyond your boundaries on all terrain types. <strong>GRAVITA<\/strong> is designed for taking you down the mountain fast and in full control. <strong>TRANSIRO<\/strong> is the multisport Triathlon focused series, designed for uncompromising cycling performance and efficient transitions.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-favourite-fizik-products-at-merlin\">Favourite Fizik Products at Merlin<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/fizik-terra-microtex-bondcush-tacky-bar-tape-142120.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/59746_fizik_terra_microtex_bondcush_tacky_bar_tape.jpg\" alt=\"\" class=\"wp-image-34904 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/fizik-terra-microtex-bondcush-tacky-bar-tape-142120.html\">Fizik Terra Microtex Bondcush Tacky<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/fizik-antares-r3-open-road-saddle-108816.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/36123_fizik_antares_r3_open_road_bike_saddle.jpg\" alt=\"\" class=\"wp-image-34905 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/fizik-antares-r3-open-road-saddle-108816.html\">Fizik Antares R3 Open Road Saddle<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/fizik-r5-tempo-powerstrap-road-shoes-123583.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/42649_fizik_r5_tempo_powerstrap_road_shoes_2018.jpg\" alt=\"\" class=\"wp-image-34908 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/fizik-r5-tempo-powerstrap-road-shoes-123583.html\">Fizik R5 Tempo Powerstrap Road Shoes<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/fizik-summer-racing-socks-108613.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/33743_fizik_summer_racing_socks_2018.jpg\" alt=\"\" class=\"wp-image-34910 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/fizik-summer-racing-socks-108613.html\">Fizik Summer Racing Socks<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/fizik-link-saddle-bag-110351.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/34643_fizik_lin_k_saddle_bag.jpg\" alt=\"\" class=\"wp-image-34911 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/fizik-link-saddle-bag-110351.html\">Fizik Lin:k Saddle Bag<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/search?w=cyrano\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/29079_fizik_cyrano_r1_handlebars.jpg\" alt=\"\" class=\"wp-image-34912 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/search?w=cyrano\">Fizik Cyrano Handlebars<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><a href=\"https:\/\/www.merlincycles.com\/brand\/fizik-saddles\/\">See all Fizik products here<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Contact points for bike riders are the all-important connections between rider and machine that determine comfort, performance and enjoyment while cycling. Fizik are amongst the leading brands in the world when it comes to contact points and the variations in rider physique &#8211; which they address and support to maximise comfort and performance, hence the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":34914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"ppma_author":[4632],"class_list":["post-34686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","author-rick-robson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Focus - Fizik - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"Contact points for bike riders are the all important connections between rider and machine. Fizik are amongst the leading manufacturers...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-fizik\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Fizik\" \/>\n<meta property=\"og:description\" content=\"Contact points for bike riders are the all-important connections between rider and machine that determine comfort, performance and enjoyment while\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-fizik\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T05:09:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-07T23:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/07\/Fizik1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"493\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus &#8211; Fizik\",\"datePublished\":\"2022-07-04T05:09:52+00:00\",\"dateModified\":\"2022-07-07T23:05:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/\"},\"wordCount\":485,\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Fizik1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/\",\"name\":\"Brand Focus - Fizik - Merlin Cycles Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-fizik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Fizik1.jpg\",\"datePublished\":\"2022-07-04T05:09:52+00:00\",\"dateModified\":\"2022-07-07T23:05:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"description\":\"Contact points for bike riders are the all important connections between rider and machine. 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