{"id":35157,"date":"2022-08-15T06:25:51","date_gmt":"2022-08-15T05:25:51","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=35157"},"modified":"2022-08-15T06:28:47","modified_gmt":"2022-08-15T05:28:47","slug":"brand-focus-altura","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-altura\/","title":{"rendered":"Brand Focus &#8211; Altura"},"content":{"rendered":"\n<p>25 years of development in cycling clothing is a long time &#8211; this is how long Altura have been designing and develping their wide range of products. Based in Darlington, County Durham in the UK, Altura produce high quality clothing for commuters, road riders, gravel bikers, as well as Mountain bike riders.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-nightvision-long-sleeve-cycling-jersey-2022-248954.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/102539_altura_nightvision_long_sleeve_cycling_jersey_2022.jpg\" alt=\"\" class=\"wp-image-35261 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-nightvision-long-sleeve-cycling-jersey-2022-248954.html\">Altura Nightvision Long Sleeve Jersey<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The life of each product begins with the product development team working with an enviable roster of highly regarded technical brand partners around the world. They utilise feedback from their extensive collection of product testers out in the field. The Altura range covers all types of riders from youngsters to gender specific, as well as all types of riding terrain.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-grid-messenger-bag-260103.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/108714_altura_grid_messenger_bag.jpg\" alt=\"\" class=\"wp-image-35260 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-grid-messenger-bag-260103.html\">Altura Grid Messenger Bag<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Altura also produce an extremely useful range of bags, packs, panniers and other types of bike luggage. These are designed with the same focus on design, development and function as the Altura clothing range. Being based in Darlington in the North East of England, Altura know about producing clothing and luggage which is designed for &#8216;challenging&#8217; weather.<\/p>\n\n\n\n<p>Here&#8217;s some of our shop favourites from Altura;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-classic-2-crochet-cycling-mitts-100254.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/28924_altura_classic_2_crochet_cycling_gloves.jpg\" alt=\"\" class=\"wp-image-35255 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-classic-2-crochet-cycling-mitts-100254.html\">Altura Classic Crochet Mitts<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-progel-plus-bib-shorts-2021-228924.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/92880_altura_progel_plus_bib_shorts_2021.jpg\" alt=\"\" class=\"wp-image-35256 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-progel-plus-bib-shorts-2021-228924.html\">Altura Progel Plus Bib Shorts<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p> <\/p>\n\n\n\n<p> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-womens-nightvision-thunderstorm-cycling-jacket-2019-121684.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/41278_altura_womens_nightvision_thunderstorm_cycling_jacket.jpg\" alt=\"\" class=\"wp-image-35257 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-womens-nightvision-thunderstorm-cycling-jacket-2019-121684.html\">Altura Womens Nightvision Thunderstorm Jacket<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-vortex-2-large-front-roll-2020-215027.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/87542_altura_vortex_2_large_front_roll.jpg\" alt=\"\" class=\"wp-image-35258 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-vortex-2-large-front-roll-2020-215027.html\">Altura Vortes 2 Large Front Roll<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/altura-nightvision-v-waterproof-cycling-glove-2019-158238.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/08\/62073_altura_nightvision_v_waterproof_cycling_glove.jpg\" alt=\"\" class=\"wp-image-35259 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/altura-nightvision-v-waterproof-cycling-glove-2019-158238.html\">Altura Nightvision V Waterproof Gloves<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">See the full range of Altura products <a href=\"https:\/\/www.merlincycles.com\/brand\/altura-cycle-clothing\/\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>25 years of development in cycling clothing is a long time &#8211; this is how long Altura have been designing and develping their wide range of products. Based in Darlington, County Durham in the UK, Altura produce high quality clothing for commuters, road riders, gravel bikers, as well as Mountain bike riders. The life of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":35257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[80,3930,3928,3924,3927,3929,3925,3923,3926],"ppma_author":[4632],"class_list":["post-35157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-altura","tag-altura-bike-luggage","tag-altura-clothing","tag-altura-commute","tag-altura-cycling","tag-altura-luggage","tag-altura-mtb","tag-altura-nightvision","tag-altura-road","author-rick-robson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Focus - Altura - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"25 years of development in cycling clothing is a long time. 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