{"id":35801,"date":"2022-10-10T00:41:23","date_gmt":"2022-10-09T23:41:23","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=35801"},"modified":"2022-10-10T07:17:23","modified_gmt":"2022-10-10T06:17:23","slug":"brand-focus-knog","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-knog\/","title":{"rendered":"Brand Focus &#8211; Knog"},"content":{"rendered":"\n<p>Based in the beautiful city of Melbourne, near the banks of the Yarra River, Knog have never produced anything that was challenging to look or performed less than brilliantly. So, who are Knog?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-trail-1100-blinder-v-bolt-rear-light-set-with-computer-mount-249827.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/103319_knog_pwr_trail_1100_blinder_v_bolt_rear_light_set_with_computer_mount.jpg\" alt=\"\" class=\"wp-image-35889 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-trail-1100-blinder-v-bolt-rear-light-set-with-computer-mount-249827.html\">Knog PWR Trail 1100 &amp; Blinder V Bolt<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-brief\">Design Brief<\/h2>\n\n\n\n<p>Established in 2002 by two designers, Hugo Davidson &amp; Mal McKechnie, Knog set out to produce products which were different and whose aesthetics and usability are ranked as highly as their functionality. In a nut shell, products which look amazing and perform brilliantly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-oi-luxe-bell-146085.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/55704_knog_oi_luxe_bell.jpg\" alt=\"\" class=\"wp-image-35890 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-oi-luxe-bell-146085.html\">Oi Luxe Bell<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Famous Frog<\/h2>\n\n\n\n<p>In 2008 Knog introduce the world&#8217;s first silicone bike light, the Frog. The Frog showed that beautiful design and great performance were a recipe for success, with over 7 million frog lights sold so far. They showed that a fun, smart design would pretty much stand alone in the market full of fairly similar products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-scout-bike-alarm-finder-271868.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/115439_knog_scout_bike_alarm_finder.jpg\" alt=\"\" class=\"wp-image-35891 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-scout-bike-alarm-finder-271868.html\">Scout Alarm<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Lights &amp; Bells<\/h2>\n\n\n\n<p>Although to bike bikers, Knog are well known for Lights and bells, their product range is far broader and packed with innovative products. The Scout bike alarm is a great example. Fitting on bottle cage mounts or under the bottle cage, the scout is triggered by movement and emits an 85 db (V loud) alarm when activated. The Scout works with the Apple Find My app from an Apple I Phone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-mini-love-rechargeable-rear-light-237691.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/97525_knog_blinder_mini_love_rechargeable_rear_light.jpg\" alt=\"\" class=\"wp-image-35892 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-mini-love-rechargeable-rear-light-237691.html\">Mini Love Light<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The Knog Awards<\/h2>\n\n\n\n<p>Scrolling through the lists of design award winners and the Knog name appears much more frequently than other brands. Their funky design brilliance has catered for a mass-market of customers who appreciate great design as well as great, long lasting products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Knog Favorites at Merlin<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-bank-106353.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/32559_knog_pwr_bank.jpg\" alt=\"\" class=\"wp-image-35894 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-bank-106353.html\">Knog PWR Bank<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-x-rechargeable-bike-light-set-200487.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/81783_knog_blinder_x_rechargeable_bike_light_setnew_product.jpg\" alt=\"\" class=\"wp-image-35895 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-x-rechargeable-bike-light-set-200487.html\">Blinder X Rechargeable Light Set<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-road-r70-rechargeable-rear-light-105781.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/32173_knog_blinder_road_r70_rechargeable_rear_light.jpg\" alt=\"\" class=\"wp-image-35896 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-blinder-road-r70-rechargeable-rear-light-105781.html\">Blinder Road R70 Rear Light<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-solar-10w-panel-251660.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/104282_knog_pwr_solar_10w_panel.jpg\" alt=\"\" class=\"wp-image-35897 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/knog-pwr-solar-10w-panel-251660.html\">PWR Solar 10W Panel<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">See the full Knog range at <a href=\"https:\/\/www.merlincycles.com\/brand\/knog\/\">Merlin<\/a> <\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Based in the beautiful city of Melbourne, near the banks of the Yarra River, Knog have never produced anything that was challenging to look or performed less than brilliantly. So, who are Knog? Design Brief Established in 2002 by two designers, Hugo Davidson &amp; Mal McKechnie, Knog set out to produce products which were different [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":35892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[4086,4088,4085,4090,4087,4089],"ppma_author":[4632],"class_list":["post-35801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-knog-bell","tag-knog-blinder","tag-knog-light","tag-knog-oi","tag-knog-pwr","tag-knog-scout","author-rick-robson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Focus - Knog - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"Based in the beautiful city of Melbourne, near the banks of the Yarra River, Knog have never produced anything that was challenging to look at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-knog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Knog\" \/>\n<meta property=\"og:description\" content=\"Based in the beautiful city of Melbourne, near the banks of the Yarra River, Knog have never produced anything that was challenging to look or performed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-knog\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-09T23:41:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-10T06:17:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/97525_knog_blinder_mini_love_rechargeable_rear_light.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-knog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-knog\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus &#8211; 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