{"id":35904,"date":"2022-10-11T03:10:50","date_gmt":"2022-10-11T02:10:50","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=35904"},"modified":"2022-10-11T05:58:50","modified_gmt":"2022-10-11T04:58:50","slug":"brand-focus-magura","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/","title":{"rendered":"Brand Focus – Magura"},"content":{"rendered":"\n

Early Years<\/h2>\n\n\n\n

Beginning at a time when German manufacturing was booming, Magura started its rise into being a powerhouse of engineering and manufacturing over 125 years ago. Founder, Gustav Magenwirth, was known as an inventer and a thinker, way ahead of his time. Initially he worked as an apprentice for Karl Benz (of Mercedes Benz), Gustav invented the straight pull control lever for BMW motorcycles and in doing so forged a connection with BMW which still exists today.<\/p>\n\n\n

\n
\"\"<\/a>
MT8 SL<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

German Engineering<\/h2>\n\n\n\n

As well as BMW, Magura are OEM suppliers to the biggest names in motorcycles. These include Ducati, Triumph, KTM, Piaggio and Aprilia. More importantly for us, Magura manufacture exceptional quality and performance disc brakes for flat bar road, gravel and MTB.<\/p>\n\n\n

\n
\"\"<\/a>
Royal Blood Brake Fluid<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Range Overview<\/h2>\n\n\n\n

The Magura range of brakes for mountain bike, range from the four piston powerful options for downhill and enduro riding, through to lighter 2 piston cross-country brake systems. Between thse two alternatives are the combination brake systems. These feature 2 pistons rear and 4 pistons front, the ideal combination for many trail riders. <\/p>\n\n\n\n

Magura MT7 Pro<\/h2>\n\n\n\n

MT7 Pro which offers unrivalled performance for gravity pilots and the ergonomically optimised one-finger HC lever blade which gives great lever feel.<\/p>\n\n\n

\n
\"\"<\/a>
MT7 Pro HC<\/a> <\/figcaption><\/figure>\n<\/div>\n\n\n

Magura MT Trail Sport<\/h2>\n\n\n\n

MT Trail Sport Combination features 2 piston caliper at the rear for perfect modulation and 4 piston calipers on the front for more power. The one finger HC lever blades allow closer lever to bar distance, improving control and comfort on loger descents.<\/p>\n\n\n

\n
\"\"<\/a>
MT Trail Sport<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Magura MT5 eStop<\/h2>\n\n\n\n

MT5 eStop brakes are designed for the demands of Emtb. Heavier bikes, steep drops and often trickier conditions, mean that brakes need exceptional power and combined with impressive modulation.<\/p>\n\n\n

\n
\"\"<\/a>
MT5 eStop Brakes<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

See the full Magura range at Merlin<\/a><\/h2>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Early Years Beginning at a time when German manufacturing was booming, Magura started its rise into being a powerhouse of engineering and manufacturing over 125 years ago. Founder, Gustav Magenwirth, was known as an inventer and a thinker, way ahead of his time. Initially he worked as an apprentice for Karl Benz (of Mercedes Benz), […]<\/p>\n","protected":false},"author":19,"featured_media":35912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[4094,4093,4092,4091],"ppma_author":[4632],"class_list":["post-35904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-magura-brakes","tag-magura-mt","tag-magura-mt7","tag-magura-mt8","author-rick-robson"],"yoast_head":"\nBrand Focus - Magura - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"Beginning at a time when German manufacturing was booming, Magura began its rise into being a powerhouse of engineering and manufacturing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Magura\" \/>\n<meta property=\"og:description\" content=\"Early Years Beginning at a time when German manufacturing was booming, Magura started its rise into being a powerhouse of engineering and manufacturing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T02:10:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T04:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus – Magura\",\"datePublished\":\"2022-10-11T02:10:50+00:00\",\"dateModified\":\"2022-10-11T04:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/\"},\"wordCount\":300,\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/114133_magura_mt7_pro_hc_disc_brake.jpg\",\"keywords\":[\"Magura Brakes\",\"Magura MT\",\"magura mt7\",\"magura mt8\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/\",\"name\":\"Brand Focus - Magura - Merlin Cycles Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/114133_magura_mt7_pro_hc_disc_brake.jpg\",\"datePublished\":\"2022-10-11T02:10:50+00:00\",\"dateModified\":\"2022-10-11T04:58:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"description\":\"Beginning at a time when German manufacturing was booming, Magura began its rise into being a powerhouse of engineering and manufacturing...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/114133_magura_mt7_pro_hc_disc_brake.jpg\",\"contentUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/114133_magura_mt7_pro_hc_disc_brake.jpg\",\"width\":470,\"height\":470},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-magura\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Focus – Magura\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\",\"name\":\"Merlin Cycles Blog\",\"description\":\"Entertaining and useful stuff from the world of Merlin Cycles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\",\"name\":\"Rick Robson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"caption\":\"Rick Robson\"},\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/author\\\/rick-robson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Focus - Magura - Merlin Cycles Blog","description":"Beginning at a time when German manufacturing was booming, Magura began its rise into being a powerhouse of engineering and manufacturing...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/","og_locale":"en_GB","og_type":"article","og_title":"Brand Focus - Magura","og_description":"Early Years Beginning at a time when German manufacturing was booming, Magura started its rise into being a powerhouse of engineering and manufacturing","og_url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/","og_site_name":"Merlin Cycles Blog","article_published_time":"2022-10-11T02:10:50+00:00","article_modified_time":"2022-10-11T04:58:50+00:00","og_image":[{"width":470,"height":470,"url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","type":"image\/jpeg"}],"author":"Rick Robson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rick Robson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#article","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/"},"author":{"name":"Rick Robson","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"headline":"Brand Focus – Magura","datePublished":"2022-10-11T02:10:50+00:00","dateModified":"2022-10-11T04:58:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/"},"wordCount":300,"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","keywords":["Magura Brakes","Magura MT","magura mt7","magura mt8"],"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/","url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/","name":"Brand Focus - Magura - Merlin Cycles Blog","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#primaryimage"},"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","datePublished":"2022-10-11T02:10:50+00:00","dateModified":"2022-10-11T04:58:50+00:00","author":{"@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"description":"Beginning at a time when German manufacturing was booming, Magura began its rise into being a powerhouse of engineering and manufacturing...","breadcrumb":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#primaryimage","url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","contentUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","width":470,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-magura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.merlincycles.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Brand Focus – Magura"}]},{"@type":"WebSite","@id":"https:\/\/www.merlincycles.com\/blog\/#website","url":"https:\/\/www.merlincycles.com\/blog\/","name":"Merlin Cycles Blog","description":"Entertaining and useful stuff from the world of Merlin Cycles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.merlincycles.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df","name":"Rick Robson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808","url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","caption":"Rick Robson"},"url":"https:\/\/www.merlincycles.com\/blog\/author\/rick-robson\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/10\/114133_magura_mt7_pro_hc_disc_brake.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4OgqO-9l6","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"authors":[{"term_id":4632,"user_id":19,"is_guest":0,"slug":"rick-robson","display_name":"Rick Robson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/35904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/comments?post=35904"}],"version-history":[{"count":9,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/35904\/revisions"}],"predecessor-version":[{"id":35919,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/35904\/revisions\/35919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media\/35912"}],"wp:attachment":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media?parent=35904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/categories?post=35904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/tags?post=35904"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=35904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}