{"id":36225,"date":"2022-11-04T03:22:41","date_gmt":"2022-11-04T03:22:41","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=36225"},"modified":"2022-11-04T03:23:12","modified_gmt":"2022-11-04T03:23:12","slug":"brand-focus-race-face","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/","title":{"rendered":"Brand Focus – Race Face"},"content":{"rendered":"\n

Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain produce a wide range of bikes, there’s one brand producing a range of parts, clothing and accessories just for Mountain Bikers – that brand is Race Face.<\/p>\n\n\n\n

Born by Mountains<\/h2>\n\n\n\n

Race Face was started by a group of mountain bikers based in the north shore area of Vancouver, at a time when there was a boom in MTB leisure and sport riding across the world – 1993. Living under the shadow of MT Fromme and MT Seymour, north shore mountain bikers are notoriously hard-core, ideal for testing (and breaking) kit – and making kit too.<\/p>\n\n\n

\n
\"\"<\/a>
Race Face Chester<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Rider Powered<\/h2>\n\n\n\n

At Race Face, they have one guiding rule behind their business. Riders come first. They serve the needs of the rider because they are the keepers of the sport which Race Face loves. Before they release any new gear, they have it tested by world class riders in the harshest terrain. If it’s good enough for them, then its good enough for their customers.<\/p>\n\n\n

\n
\"\"<\/a>
Race Face Sendy Youth MTB Shorts<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Harsh Critics<\/h2>\n\n\n\n

If a product doesn’t significantly change they way you ride for the better, Race Face doesn’t make it. They make parts that are strong, lightweight and durable, they perform better. However, they recognise that it is part of the nature of mountain biking that stuff can break, when riders are nudging the extremes – they have a warranty procedure which enables customers to get back out riding.<\/p>\n\n\n

\n
\"\"<\/a>
Race Face Stash Hip Bag 3L<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Still the Same<\/h2>\n\n\n\n

The core of the Race Face business is the same as it was in the 90’s, a group of mountain bikers making stuff but also hanging out as friends and flowing down hills on two wheels. They still live and breathe it, they still want mountain biking to grow and succeed – they are blazing a trail and taking their customers with them.<\/p>\n\n\n\n

Broad Range<\/h2>\n\n\n\n

The Race Face range covers most of the stuff which mountain bike riders typically need to replace. So from chainrings, cockpits, shorts to body armour and gloves – Race Face have a well designed option for most mtb consumables. See the range in more detail below.<\/p>\n\n\n

\n
\"\"<\/a>
See the full range of Body Armour Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

\n
\"\"<\/a>
See the full range of Handlbars Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"<\/a>
See the full range of Stems Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"<\/a>
See the full range of Pedals Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"<\/a>
See full range of Chainrings Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"<\/a>
See the full range of Shorts Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"<\/a>
See full range of Jerseys Here<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

See the Full Range of Race Face products here<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain produce a wide range of bikes, there’s one brand producing a range of parts, clothing and accessories just for Mountain Bikers – that brand is Race Face. Born by Mountains Race Face was started by a group of […]<\/p>\n","protected":false},"author":19,"featured_media":36228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[4206,4201,4200,4198,4204,4199,4203,4205,4202],"ppma_author":[4632],"class_list":["post-36225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-race-face-armour","tag-race-face-bars","tag-race-face-chainring","tag-race-face-chester","tag-race-face-jersey","tag-race-face-mtb","tag-race-face-oedals","tag-race-face-protection","tag-race-face-stem","author-rick-robson"],"yoast_head":"\nBrand Focus - Race Face - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain all produce a wide range of bikes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Race Face\" \/>\n<meta property=\"og:description\" content=\"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain produce a wide range of bikes, there's one brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T03:22:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-04T03:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus – Race Face\",\"datePublished\":\"2022-11-04T03:22:41+00:00\",\"dateModified\":\"2022-11-04T03:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/\"},\"wordCount\":440,\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/79341_race_face_chester_flat_pedals.jpg\",\"keywords\":[\"race face armour\",\"race face bars\",\"race face chainring\",\"race face chester\",\"race face jersey\",\"race face mtb\",\"race face oedals\",\"race face protection\",\"race face stem\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/\",\"name\":\"Brand Focus - Race Face - Merlin Cycles Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/79341_race_face_chester_flat_pedals.jpg\",\"datePublished\":\"2022-11-04T03:22:41+00:00\",\"dateModified\":\"2022-11-04T03:23:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"description\":\"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain all produce a wide range of bikes...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/79341_race_face_chester_flat_pedals.jpg\",\"contentUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/79341_race_face_chester_flat_pedals.jpg\",\"width\":470,\"height\":470},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-race-face\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Focus – Race Face\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\",\"name\":\"Merlin Cycles Blog\",\"description\":\"Entertaining and useful stuff from the world of Merlin Cycles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\",\"name\":\"Rick Robson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"caption\":\"Rick Robson\"},\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/author\\\/rick-robson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Focus - Race Face - Merlin Cycles Blog","description":"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain all produce a wide range of bikes...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/","og_locale":"en_GB","og_type":"article","og_title":"Brand Focus - Race Face","og_description":"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain produce a wide range of bikes, there's one brand","og_url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/","og_site_name":"Merlin Cycles Blog","article_published_time":"2022-11-04T03:22:41+00:00","article_modified_time":"2022-11-04T03:23:12+00:00","og_image":[{"width":470,"height":470,"url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","type":"image\/jpeg"}],"author":"Rick Robson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rick Robson","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#article","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/"},"author":{"name":"Rick Robson","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"headline":"Brand Focus – Race Face","datePublished":"2022-11-04T03:22:41+00:00","dateModified":"2022-11-04T03:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/"},"wordCount":440,"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","keywords":["race face armour","race face bars","race face chainring","race face chester","race face jersey","race face mtb","race face oedals","race face protection","race face stem"],"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/","url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/","name":"Brand Focus - Race Face - Merlin Cycles Blog","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#primaryimage"},"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","datePublished":"2022-11-04T03:22:41+00:00","dateModified":"2022-11-04T03:23:12+00:00","author":{"@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"description":"Canada is home to some large worldwide cycling brands. While Cervelo, Argon 18, Norco and Rocky Mountain all produce a wide range of bikes...","breadcrumb":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#primaryimage","url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","contentUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","width":470,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-race-face\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.merlincycles.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Brand Focus – Race Face"}]},{"@type":"WebSite","@id":"https:\/\/www.merlincycles.com\/blog\/#website","url":"https:\/\/www.merlincycles.com\/blog\/","name":"Merlin Cycles Blog","description":"Entertaining and useful stuff from the world of Merlin Cycles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.merlincycles.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df","name":"Rick Robson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808","url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","caption":"Rick Robson"},"url":"https:\/\/www.merlincycles.com\/blog\/author\/rick-robson\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2022\/11\/79341_race_face_chester_flat_pedals.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4OgqO-9qh","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"authors":[{"term_id":4632,"user_id":19,"is_guest":0,"slug":"rick-robson","display_name":"Rick Robson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/comments?post=36225"}],"version-history":[{"count":7,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36225\/revisions"}],"predecessor-version":[{"id":36242,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36225\/revisions\/36242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media\/36228"}],"wp:attachment":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media?parent=36225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/categories?post=36225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/tags?post=36225"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=36225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}