{"id":36667,"date":"2023-01-04T01:02:36","date_gmt":"2023-01-04T01:02:36","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=36667"},"modified":"2023-01-04T20:43:35","modified_gmt":"2023-01-04T20:43:35","slug":"brand-focus-wizard-bikes","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/","title":{"rendered":"Brand Focus &#8211; Wizard Bikes"},"content":{"rendered":"\n<p>Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes &#8211; delivering reliable, fun transport for all members of the family, whatever journey they are on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-dazzle-m500d-20-folding-bike-270179.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\" alt=\"\" class=\"wp-image-36714 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-dazzle-m500d-20-folding-bike-270179.html\">Wizard Dazzle M500D<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kids-ride\">Kids Ride<\/h2>\n\n\n\n<p><strong>Age 4 &#8211; 6 Years<\/strong><\/p>\n\n\n\n<p>The Wizard kids bike range starts with the 14&#8243; wheel Mini-BMX. Ideal for youngsters aged between 4 and 6 years old. Packed with features youngsters need, such as a lightweight alloy frame and easy to use controls. These features make the Mini-BMX a great option to introduce little riders to the fun of bike riding.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-mini-bmx-14-wheels-270029.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114614_wizard_mini_bmx_14_wheels.jpg\" alt=\"\" class=\"wp-image-36715 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-mini-bmx-14-wheels-270029.html\">Wizard Mini-BMX 14<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Age 5 &#8211; 8 Years<\/strong><\/p>\n\n\n\n<p>The 16&#8243; wheel Mini 1.6-BMX features a high quality, lightweight aluminium frameset with built in chain tensioner and Giro mounts &#8211; just like a high quality full-size BMX. Easy-to-reach brake levers, together with well thought out geometry, help offer a confidence inspiring ride. With a full bike weight of only 6Kg (600 grams lighter than a Frog 44), this bike is ideal for youngsters progressing their bike riding journey.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-mini-bmx-16-wheels-270017.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114527_wizard_mini_bmx_16_wheels.jpg\" alt=\"\" class=\"wp-image-36716 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-mini-bmx-16-wheels-270017.html\">Wizard Mini-BMX 16<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Commute Ride<\/h2>\n\n\n\n<p>Wizard Road Sport 1.7 Hybrid is an ideal bike for trips to work or the shops, or just getting regular exercise. The Road Sport 1.7 features a comfortable riding position with great visibility, thanks to the hybrid, flat handlebar style. Ideal for all year round riding, thanks to mounts for full-size mudguards, the Road Sport 1.7 also features rack mounts which add extra flexibility including the option to use panniers &#8211; ideal for work files \/ laptop or equally light-luggage for bike rides further afield.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-road-sport-17-hybrid-bike-233006.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/95239_wizard_road_sport_1_7_hybrid_bike.jpg\" alt=\"\" class=\"wp-image-36717 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-road-sport-17-hybrid-bike-233006.html\">Wizard Road Sport 1.7 Hybrid<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Unfold &amp; Ride<\/h2>\n\n\n\n<p>Wizard Skyline and Dazzle folding bikes are ideal for those mixed-mode commutes, folding away for easy trips on buses and trains or at-work storage. Folding bikes are also ideal for campers and caravanners, using minimal space on the trip, but maximum mobility, fun and enjoyment once at their destination. Both bikes feature very effective disc brakes and Shimano components for maximum reliability. The Wizard Dazzle has the benefit of rear suspension to help smooth out those road imperfections.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-skyline-m500d-20-folding-bike-270188.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114575_wizard_skyline_m500d_20_folding_bike.jpg\" alt=\"\" class=\"wp-image-36718 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-skyline-m500d-20-folding-bike-270188.html\">Wizard Skyline M500D<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Road Ride<\/h2>\n\n\n\n<p>Wizard Lightning 3.3 Disc Sora is an ideal bike for exercise, fun, transport or to start your road riding journey. The lightweight but tough, 6061 aluminium frameset features aero styling and is matched with Shimano Sora 9 speed components. Features such as the wide ratio 11 &#8211; 30 cassette and reliable, cable-operated disc brakes mean that the Lightning can tackle most roads with ease and control.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/wizard-lighting-33-disc-sora-road-bike-240454.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/98578_wizard_lighting_3_3_disc_sora_road_bike.jpg\" alt=\"\" class=\"wp-image-36719 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/wizard-lighting-33-disc-sora-road-bike-240454.html\">Wizard Lightning 3.3 Disc Sora<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">See the Full Range of Wizard Bikes <a href=\"https:\/\/www.merlincycles.com\/search?w=wizard+bike&amp;stock=in-stock\">here<\/a><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes &#8211; delivering reliable, fun transport for all members of the family, whatever journey they are on. Kids Ride Age 4 &#8211; 6 Years The Wizard kids bike range starts with the 14&#8243; wheel Mini-BMX. Ideal for youngsters aged between [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":36714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[68,4],"tags":[4316,4317,4319,4320,4318,4321],"ppma_author":[4632],"class_list":["post-36667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cycling-buyers-guides","category-news","tag-wizard-bike","tag-wizard-bmx","tag-wizard-commute","tag-wizard-dazzle","tag-wizard-hybrid","tag-wizard-skyline","author-rick-robson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Focus - Wizard Bikes - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes, offering reliable transport for...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Wizard Bikes\" \/>\n<meta property=\"og:description\" content=\"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes - delivering reliable, fun transport for all\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-04T01:02:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T20:43:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus &#8211; Wizard Bikes\",\"datePublished\":\"2023-01-04T01:02:36+00:00\",\"dateModified\":\"2023-01-04T20:43:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/\"},\"wordCount\":418,\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\",\"keywords\":[\"wizard bike\",\"wizard bmx\",\"wizard commute\",\"wizard dazzle\",\"wizard hybrid\",\"wizard skyline\"],\"articleSection\":[\"Buyers Guides\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/\",\"name\":\"Brand Focus - Wizard Bikes - Merlin Cycles Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\",\"datePublished\":\"2023-01-04T01:02:36+00:00\",\"dateModified\":\"2023-01-04T20:43:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"description\":\"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes, offering reliable transport for...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\",\"contentUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/114545_wizard_dazzle_m500d_20_folding_bike.jpg\",\"width\":470,\"height\":470},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-wizard-bikes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Focus &#8211; Wizard Bikes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/\",\"name\":\"Merlin Cycles Blog\",\"description\":\"Entertaining and useful stuff from the world of Merlin Cycles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\",\"name\":\"Rick Robson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g\",\"caption\":\"Rick Robson\"},\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/author\\\/rick-robson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Focus - Wizard Bikes - Merlin Cycles Blog","description":"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes, offering reliable transport for...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/","og_locale":"en_GB","og_type":"article","og_title":"Brand Focus - Wizard Bikes","og_description":"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes - delivering reliable, fun transport for all","og_url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/","og_site_name":"Merlin Cycles Blog","article_published_time":"2023-01-04T01:02:36+00:00","article_modified_time":"2023-01-04T20:43:35+00:00","og_image":[{"width":470,"height":470,"url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","type":"image\/jpeg"}],"author":"Rick Robson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rick Robson","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#article","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/"},"author":{"name":"Rick Robson","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"headline":"Brand Focus &#8211; Wizard Bikes","datePublished":"2023-01-04T01:02:36+00:00","dateModified":"2023-01-04T20:43:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/"},"wordCount":418,"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","keywords":["wizard bike","wizard bmx","wizard commute","wizard dazzle","wizard hybrid","wizard skyline"],"articleSection":["Buyers Guides","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/","url":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/","name":"Brand Focus - Wizard Bikes - Merlin Cycles Blog","isPartOf":{"@id":"https:\/\/www.merlincycles.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#primaryimage"},"image":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","datePublished":"2023-01-04T01:02:36+00:00","dateModified":"2023-01-04T20:43:35+00:00","author":{"@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df"},"description":"Wizard Bikes are a sub-brand of Merlin Cycles Ltd. The Wizard brand offers low-cost, high-quality bikes, offering reliable transport for...","breadcrumb":{"@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#primaryimage","url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","contentUrl":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","width":470,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/www.merlincycles.com\/blog\/brand-focus-wizard-bikes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.merlincycles.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Brand Focus &#8211; Wizard Bikes"}]},{"@type":"WebSite","@id":"https:\/\/www.merlincycles.com\/blog\/#website","url":"https:\/\/www.merlincycles.com\/blog\/","name":"Merlin Cycles Blog","description":"Entertaining and useful stuff from the world of Merlin Cycles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.merlincycles.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.merlincycles.com\/blog\/#\/schema\/person\/77bd80acebb6db707e763a0a69fc35df","name":"Rick Robson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g5053d63256b3b8715517fab24300b808","url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","caption":"Rick Robson"},"url":"https:\/\/www.merlincycles.com\/blog\/author\/rick-robson\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/01\/114545_wizard_dazzle_m500d_20_folding_bike.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4OgqO-9xp","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"authors":[{"term_id":4632,"user_id":19,"is_guest":0,"slug":"rick-robson","display_name":"Rick Robson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/15eddb7b63fff916ad10c3a27e5eb7fd5031c652d8aa54feeb6b2cd64e7bc12e?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/comments?post=36667"}],"version-history":[{"count":9,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36667\/revisions"}],"predecessor-version":[{"id":36727,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/posts\/36667\/revisions\/36727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media\/36714"}],"wp:attachment":[{"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/media?parent=36667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/categories?post=36667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/tags?post=36667"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.merlincycles.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=36667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}