{"id":37097,"date":"2023-02-15T05:40:23","date_gmt":"2023-02-15T05:40:23","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=37097"},"modified":"2023-02-15T05:45:16","modified_gmt":"2023-02-15T05:45:16","slug":"brand-focus-controltech","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-controltech\/","title":{"rendered":"Brand Focus &#8211; Controltech"},"content":{"rendered":"\n<p>The late 1980s were the early days of the mountain bike boom in the US and the UK There were lots of manufacturing businesses which started their journey in the worldwide bike industry at this time, US based brand, Controltech were one of those businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bar-end-bonanza\">Bar End Bonanza<\/h2>\n\n\n\n<p>The Mountain Bike boom was fertile ground for those looking to improve on and offer fresh solutions for improving the relatively basic bike technology of the time. One area which flourished was bar-ends. Mountain bikes tended to come fitted with flat handlebars, bar-ends added another hand grip option. At the time the bar-end market was massive. There were lots of alternative lengths, angles, shapes and colours to keep even the fussiest mountain biker happy. Controltech manufacturing gained a reputation for crafting light, strong and cleverly-designed bicycle components from a range of high-spec alloys.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/controltech-cls-gravel-riser-handlebar-150474.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/02\/58233_controltech_cls_gravel_riser_handlebar.jpg\" alt=\"\" class=\"wp-image-37102 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/controltech-cls-gravel-riser-handlebar-150474.html\">CLS Gravel Riser Handlbar<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Material Choice<\/h2>\n\n\n\n<p>Controltech specialise in handlbars, stems, seatposts and other related products. While the majority of components are produced in aluminium, they have also pushed forwards with other materials over the years, including Scandium, Titanium, Carbon Fibre. The brand focus on three core areas: Road, Mountain Bike and Triathlon \/ Time Trial. Below are the overviews of how they address the demands of producing products in each core area; <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/controltech-falcon-road-a-head-aero-stem-150432.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/02\/58221_controltech_falcon_road_a_head_aero_stem.jpg\" alt=\"\" class=\"wp-image-37101 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/controltech-falcon-road-a-head-aero-stem-150432.html\">Falcon Road A Head Aero Stem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Road Products<\/h2>\n\n\n\n<p>Controltech products address the three biggest issues. Firstly, low weight, for the fastest responses and superior performance; high stiffness, for the most efficient power transfer and accurate handling; and engineered-in compliance, to reduce rider fatigue and increase comfort. Aerodynamics are also key, whatever material we work with: and with titanium, aerospace aluminium and carbon fibre in our armoury, we create the ultimate components for every rider, use and budget. In fact, our superlight road components are so strong and rugged they\u2019re suitable for cyclocross use too.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/controltech-one-riser-mtb-handlebars-130325.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/02\/46328_controltech_one_riser_mtb_handlebars.jpg\" alt=\"\" class=\"wp-image-37100 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/controltech-one-riser-mtb-handlebars-130325.html\">One Riser MTB Bar<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mountain Bike Products<\/h2>\n\n\n\n<p>Weight and stiffness count, but strength is a huge factor off road. Controltech are constantly pushing forwards with modern designs to suit modern bikes. These include wide bars for big-leverage control, flat bars to lower big-wheel front ends, short stems for long, slack frames. Our 35mm bars and stems offer huge strength with almost no weight penalty, while dedicated 1x cranksets trail-proof any bike. The same care and development goes into our traditional XC products: a considered mix of premium titanium, aerospace aluminium and carbon fibre. These ensure ultimate strength, longevity and performance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.merlincycles.com\/controltech-falcon-alloy-tt-bar-extensions-130386.html\"><img decoding=\"async\" width=\"470\" height=\"470\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/02\/46347_controltech_falcon_alloy_tt_bar_extensions.jpg\" alt=\"\" class=\"wp-image-37099 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/470;\" \/><\/a><figcaption><a href=\"https:\/\/www.merlincycles.com\/controltech-falcon-alloy-tt-bar-extensions-130386.html\">Falcon Alloy TT Bar Extensions<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Triathlon \/ Time Trial Products<\/h2>\n\n\n\n<p>Aerodynamics are key, as is a riding position that gives the quads an easier time in preparation for the run phase. Component stiffness is also vital, for the raw, efficient power transfer and snappy handling solo stage cycling requires. We know low weight and a carefully-controlled level of buzz-damping compliance reduces rider fatigue and increases comfort \u2013 it\u2019s why we only use premium grade materials such as carbon fibre, aerospace grade aluminium alloy and titanium. They\u2019re the best at giving multi-sport and TT athletes what you need to win.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">See the full range of Controltech products at Merlin <a href=\"https:\/\/www.merlincycles.com\/search?w=controltech&amp;brand=controltech\">here<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The late 1980s were the early days of the mountain bike boom in the US and the UK There were lots of manufacturing businesses which started their journey in the worldwide bike industry at this time, US based brand, Controltech were one of those businesses. Bar End Bonanza The Mountain Bike boom was fertile ground [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":37101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[4432,4431,4430,4428,4429],"ppma_author":[4632],"class_list":["post-37097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-controltech-cls","tag-controltech-falcon","tag-controltech-grips","tag-controltech-handlebars","tag-controltech-stem","author-rick-robson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Focus - Controltech - Merlin Cycles Blog<\/title>\n<meta name=\"description\" content=\"The late 1980s were the early days of the mountain bike boom in the US and the UK There were lots of manufacturing businesses which...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-controltech\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Controltech\" \/>\n<meta property=\"og:description\" content=\"The late 1980s were the early days of the mountain bike boom in the US and the UK There were lots of manufacturing businesses which started their journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-controltech\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T05:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-15T05:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/02\/58221_controltech_falcon_road_a_head_aero_stem.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rick Robson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Robson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-controltech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/brand-focus-controltech\\\/\"},\"author\":{\"name\":\"Rick Robson\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/77bd80acebb6db707e763a0a69fc35df\"},\"headline\":\"Brand Focus &#8211; 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