{"id":40523,"date":"2023-10-18T16:15:56","date_gmt":"2023-10-18T15:15:56","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=40523"},"modified":"2024-01-11T15:27:00","modified_gmt":"2024-01-11T15:27:00","slug":"brand-spotlight-a-look-inside-ridley-bikes","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-spotlight-a-look-inside-ridley-bikes\/","title":{"rendered":"Brand Spotlight: A Look Inside Ridley Bikes!"},"content":{"rendered":"\n<p>This month, we visited <a href=\"https:\/\/www.merlincycles.com\/brand\/ridley-bikes\/?sort=bestseller\">Ridley<\/a> Bikes HQ in Belgium to take a look at some of the very best bikes money can buy&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-6.jpg\" alt=\"\" class=\"wp-image-40539 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Origins of Ridley<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.merlincycles.com\/brand\/ridley-bikes\/?sort=bestseller\">Ridley<\/a> was founded in 1997 by Jochim Aerts, who began as a bicycle frame builder and painter in Belgium. Over the years, the brand has grown into a worldwide leader, producing the very best high performance bikes ranging from road, gravel, racing and mountain bikes&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4.jpg\" alt=\"\" class=\"wp-image-40524 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Best Selling Models <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.merlincycles.com\/brand\/ridley-bikes\/?sort=bestseller\">Ridley<\/a> have a wide range of bikes available to suit your riding style. The brand first gained fame for their cutting edge racing bikes, which continue to push elite standards year after year. Here&#8217;s some of Ridley&#8217;s current bestsellers&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1.jpg\" alt=\"\" class=\"wp-image-40526 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p>Introducing: <a href=\"https:\/\/www.merlincycles.com\/search?w=noah&amp;brand=ridley-bikes&amp;sort=relevance\">Noah<\/a>, both a top aero bike as well as a continuously evolving technological masterpiece. Originally developed as the ultimate sprint bike for team Lotto, it has since incorporated all-round qualities. While it continues to win sprints, it now shines on the cobblestones around Roubaix as well. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"500\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-1-5.jpg\" alt=\"\" class=\"wp-image-40562 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/500;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.merlincycles.com\/search?w=fenix&amp;brand=ridley-bikes\">Ridley Fenix <\/a>is the quintessential &#8220;all-round&#8221; bike. It offers the perfect blend between performance, weight, strength, stiffness and especially comfort for long days in the saddle. Its unique diamond shape tubing creates reinforced edges for a robust frame with increased impact-resistance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"500\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-1-6.jpg\" alt=\"\" class=\"wp-image-40565 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/500;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.merlincycles.com\/search?w=Grifn+\">Grifn<\/a> is the allroad bike that\u2019s fast and capable on all kinds of surfaces, from smooth tarmac all the way to gravel paths. This bike has been carefully designed for riders searching for that one bike that can do it all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"500\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-1-7.jpg\" alt=\"\" class=\"wp-image-40574 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/500;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.merlincycles.com\/search?w=kanzo+fast\">Kanzo Fast<\/a> is the most responsive gravel bike yet&#8230; It combines NACA profiles with a very stiff bottom bracket to propel you forward with every pedal stroke. To ensure for optimal comfort, Ridley have set extra low seat stays and used the vibration-damping D-shaped seatpost. Aerodynamic, yet comfortable!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"500\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-1-8.jpg\" alt=\"\" class=\"wp-image-40576 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/500;\" \/><\/figure>\n\n\n\n<p>The first step in creating the <a href=\"https:\/\/www.merlincycles.com\/search?w=kanzo+fast\">Kanzo Fast<\/a> was to pair the aero features and sublime power transfer of the Noah Fast Disc with Ridley&#8217;s <a href=\"https:\/\/www.merlincycles.com\/search?w=kanzo+fast\">Kanzo<\/a> gravel knowledge. The engineers at Ridley spent hours in the wind tunnel and on gravel roads for further R&amp;D testing. What they created was the perfect, aerodynamic gravel bike to win races!&nbsp;Here is the wind tunnel (pictured below), which we had the pleasure to visit on our factory tour!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-4.jpg\" alt=\"\" class=\"wp-image-40534 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.merlincycles.com\/search?w=Kanzo+Adventure\">Kanzo Adventure<\/a> is a gravel bike for real adventurers. It\u2019s the perfect tool to escape the crowds and find your way off the beaten track. Whether it\u2019s a day trip over new paths in your backyard, a multiple day bike packing trip or an ultra cycling race: the <a href=\"https:\/\/www.merlincycles.com\/search?w=Kanzo+Adventure\">Kanzo Adventure<\/a> does it all. It\u2019s our most adventurous bike yet. I had the pleasure of taking this bike for a spin on the nearby trails and it did not disappoint!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"500\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-1-9.jpg\" alt=\"\" class=\"wp-image-40586 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/500;\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Perfecting Personalisation<\/strong><\/p>\n\n\n\n<p>When it comes to personalisation at Ridley, there is no contest&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-2.jpg\" alt=\"\" class=\"wp-image-40529 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p>Their in house fitting and testing to get the perfect bike fit for their customers is second to none. They strive to provide customers with the best fitting bike, considering past injuries, height, weight, riding style and much more&#8230; <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-3.jpg\" alt=\"\" class=\"wp-image-40532 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.ridley-bikes.com\/en_GB\/configurator\">Ridley Configurator<\/a> allows you to create your perfect bike with personalized designs, an intuitive interface, instant price updates and 3D previews. Here are some bikes under going the custom process at the factory!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"600\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-5.jpg\" alt=\"\" class=\"wp-image-40537 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/600;\" \/><\/figure>\n\n\n\n<p>After our visit to the factory we took to the nearby trails and gravel for a ride on the <a href=\"https:\/\/www.merlincycles.com\/search?w=kanzo+adventure\">Kanzo Adventure<\/a> and <a href=\"https:\/\/www.merlincycles.com\/search?w=kanzo+fast\">Kanzo Fast<\/a> gravel bikes. The bikes featured electronic shifting from Both <a href=\"https:\/\/www.merlincycles.com\/search?w=sram+etap\">Sram eTap<\/a> and <a href=\"https:\/\/www.merlincycles.com\/search?w=+GRX+Di2\">GRX Di2<\/a> and were a dream to test out whilst taking in the beautiful Belgian scenery.<\/p>\n\n\n\n<p>To browse our full range of Ridley Bikes <a href=\"https:\/\/www.merlincycles.com\/brand\/ridley-bikes\/\">click here!<\/a><\/p>\n\n\n\n<p>Happy Riding!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month, we visited Ridley Bikes HQ in Belgium to take a look at some of the very best bikes money can buy&#8230; Origins of Ridley Ridley was founded in 1997 by Jochim Aerts, who began as a bicycle frame builder and painter in Belgium. Over the years, the brand has grown into a worldwide [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":40524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[74,1817,937,3364,3954,936,4220,4219,4218,3044,60],"ppma_author":[4638],"class_list":["post-40523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-buyers-guide","tag-gravel-bike","tag-ridley","tag-ridley-belgium","tag-ridley-bike","tag-ridley-bikes","tag-ridley-fenix","tag-ridley-kanzo","tag-ridley-noah","tag-ridley-noah-fast","tag-road-bike","author-alex"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Spotlight: A Look Inside Ridley Bikes! - Merlin Cycles Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-spotlight-a-look-inside-ridley-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Spotlight: A Look Inside Ridley Bikes!\" \/>\n<meta property=\"og:description\" content=\"This month, we visited Ridley Bikes HQ in Belgium to take a look at some of the very best bikes money can buy... 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