{"id":46346,"date":"2024-04-29T08:23:40","date_gmt":"2024-04-29T07:23:40","guid":{"rendered":"https:\/\/www.merlincycles.com\/blog\/?p=46346"},"modified":"2024-04-29T08:23:42","modified_gmt":"2024-04-29T07:23:42","slug":"the-giro-ditalia-brand-special","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/the-giro-ditalia-brand-special\/","title":{"rendered":"The Giro d&#8217;Italia Brand Special"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"815\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Tao-Jersey-1024x815.jpg\" alt=\"\" class=\"wp-image-46374 lazyload\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Tao-Jersey-1024x815.jpg 1024w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Tao-Jersey-768x611.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Tao-Jersey.jpg 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/815;\" \/><figcaption class=\"wp-element-caption\">Our gift from 2020 Giro d&#8217;Italia winner Tao Geoghegan Hart &#8211; hung proudly at Merlin HQ<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Starting on May 4th 2024, the first Grand Tour of the year begins in the Italian city of Turin. Running for 3 weeks, and finishing in the capital of Rome, the Giro d&#8217;Italia is arguably one of the most beautiful races on the pro-cycling calendar as it goes through some of the most beautiful scenery that the country has to offer.<\/p>\n\n\n\n<p>Steeped in history, Italy is one of the spiritual homes of cycling with many of the most loved cycling brands based there. With the excitement of the Giro d&#8217;Italia about to start, we take a look at some of the Italian brands used in the Pro Peloton and by which teams.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/wilier\/\">Wilier<\/a><\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"447\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/WIlier-1024x447.jpg\" alt=\"\" class=\"wp-image-46350 lazyload\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/WIlier-1024x447.jpg 1024w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/WIlier-768x335.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/WIlier.jpg 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/447;\" \/><\/figure>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/www.equipecycliste-groupama-fdj.fr\/en\/\">Groupama-FDJ<\/a> &#8211; <a href=\"https:\/\/www.astana-qazaqstan.com\/team\/\">Astana Qazaqstan<\/a><\/p>\n\n\n\n<p>Ridden by riders such as Mark Cavendish, the Wilier frames are oozing with Italian sophistication. Beautiful to look at with some stunning paint jobs, will we see any Wiliers powering to stage wins during the racing this year?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/vision\/\">Vision<\/a><\/strong> <\/p>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/www.arkea-bbhotels.com\/en\/homepage\/\">Ark\u00e9a-B&amp;B Hotels<\/a> &#8211; <a href=\"https:\/\/www.astana-qazaqstan.com\/team\/\">Astana Qazaqstan<\/a> &#8211; <a href=\"https:\/\/bahraincyclingteam.com\/\">Bahrain Victorious<\/a> &#8211; <a href=\"https:\/\/efprocycling.com\/\">EF Education-EasyPost<\/a><\/p>\n\n\n\n<p>A popular wheel brand, and one that boasts class leading aerodynamics and ride quality, Vision wheels and their performance benefits can also be gained by everyday riders like you and me. <a href=\"https:\/\/www.merlincycles.com\/brand\/vision\/\">See our range of Vision wheels here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/vittoria\/\">Vittoria<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"547\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Vittoria-1024x547.jpg\" alt=\"\" class=\"wp-image-46372 lazyload\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Vittoria-1024x547.jpg 1024w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Vittoria-768x410.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Vittoria.jpg 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/547;\" \/><\/figure>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/www.alpecin-deceuninck.com\/\">Alpecin-Deceunick<\/a> &#8211; <a href=\"https:\/\/www.arkea-bbhotels.com\/en\/homepage\/\">Ark\u00e9a-B&amp;B Hotels<\/a> &#8211; <a href=\"https:\/\/www.astana-qazaqstan.com\/team\/\">Astana Qazaqstan<\/a> &#8211; <a href=\"https:\/\/efprocycling.com\/\">EF Education-EasyPost<\/a> &#8211; <a href=\"https:\/\/www.teamdsmfirmenich-postnl.com\/\">Team dsm-firmenich PostNL<\/a> &#8211; <a href=\"https:\/\/www.teamvismaleaseabike.com\/\">Team Visma | Lease a Bike<\/a><\/p>\n\n\n\n<p>A very popular choice amongst the teams, <a href=\"https:\/\/www.merlincycles.com\/brand\/vittoria\/?discipline=road\">Vittoria tyres<\/a> offer an excellent ride quality and a beautifully supple ride. However, the grip and speed they offer is not just limited to the pro&#8217;s and you too can also take advantage of their low rolling resistance performance on your own bicycles. Available in a variety of fitments including <a href=\"https:\/\/www.merlincycles.com\/brand\/vittoria\/?tyre_type=clincher\">tubed<\/a> and <a href=\"https:\/\/www.merlincycles.com\/brand\/vittoria\/?tyre_type=tubeless-ust-\">tubeless<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/selle-italia-saddles\/\">Selle Italia<\/a><\/strong><\/p>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/www.alpecin-deceuninck.com\/\">Alpecin-Deceunick<\/a> &#8211; <a href=\"https:\/\/www.arkea-bbhotels.com\/en\/homepage\/\">Ark\u00e9a-B&amp;B Hotels<\/a><\/p>\n\n\n\n<p>Perhaps one of the oldest Italian brands, <a href=\"https:\/\/www.merlincycles.com\/brand\/selle-italia-saddles\/\">Selle Italia<\/a> have been producing saddles for over 120 years. As used by current World Champion Mathieu van der Poel, the Italian manufacturer has often been a firm favourite for countless riders, whether they be professional or amateur, around the world. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/fizik-saddles\/\">Fizik<\/a><\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"564\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/FIzik-Adaptive-Saddle-2-1024x564.jpg\" alt=\"\" class=\"wp-image-46370 lazyload\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/FIzik-Adaptive-Saddle-2-1024x564.jpg 1024w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/FIzik-Adaptive-Saddle-2-768x423.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/FIzik-Adaptive-Saddle-2.jpg 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/564;\" \/><\/figure>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/decathlonag2rlamondialeteam.com\/en\/\">Decathlon-AG2R La Mondiale<\/a> &#8211; <a href=\"https:\/\/movistarteam.com\/en\">Movistar<\/a> &#8211; <a href=\"https:\/\/www.teamvismaleaseabike.com\/\">Team Visma | Lease a Bike<\/a><\/p>\n\n\n\n<p>Producers of saddles and finishing kit, Fizik were founded in 1996 and produce some of the best looking products on the market. Providing the <a href=\"https:\/\/www.merlincycles.com\/fizik-saddles-1-301916\/\">saddles<\/a> for some of the best riders on the Giro, the range of varying shapes and designs ensure comfort is provided for some grueling days on the road such as the 222km stage from Manerba del Garda to Livigno.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/pirelli\/\">Pirelli<\/a><\/strong><\/p>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/racing.trekbikes.com\/teams\/lidl-trek\">Lidl-Trek<\/a><\/p>\n\n\n\n<p>Not just producers of tyres for Formula One motor racing, Pirelli tyres are becoming a popular choice in the world of cycling. Found on the bikes of Lidl-Trek, Pirelli road bike tyres that offer optimal performance whatever the conditions are. Something that will be essential when descending the likes of the Mortirolo and Stelvio at speed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.merlincycles.com\/brand\/colnago\/\">Colnago<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" data-src=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Colnago-C68-1024x477.jpg\" alt=\"\" class=\"wp-image-46347 lazyload\" data-srcset=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Colnago-C68-1024x477.jpg 1024w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Colnago-C68-768x357.jpg 768w, https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Colnago-C68.jpg 1500w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/477;\" \/><\/figure>\n\n\n\n<p>Teams used by &#8211; <a href=\"https:\/\/www.uaeteamemirates.com\/\">UAE Team Emirates<\/a><\/p>\n\n\n\n<p>Is this the bike brand that will take the famous Maglia Rosa in Rome at the end of May? Colnago need no introduction and with the debut of Pogacar at this years Giro, there is a very good chance that a <a href=\"https:\/\/www.merlincycles.com\/colnago-v4rs-disc-carbon-road-frameset-2023-292980.html\">Colnago V4RS<\/a> could take the podium. My personal favourite however is the gorgeous <a href=\"https:\/\/www.merlincycles.com\/colnago-c68-r-dura-ace-di2-enve-carbon-road-bike-302159.html\">C68<\/a> we currently have in our <a href=\"https:\/\/www.merlincycles.com\/shop.html\">Chorley showroom<\/a> (pictured).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.merlincycles.com\/\"><strong><em>For the full range of products available at Merlin Cycles click HERE<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look at some of the Italian brands used in the Giro d&#8217;Italia.<\/p>\n","protected":false},"author":24,"featured_media":46374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"ppma_author":[4660],"class_list":["post-46346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","author-andrewmcateer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Giro d&#039;Italia Brand Special - Merlin Cycles Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/the-giro-ditalia-brand-special\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Giro d&#039;Italia Brand Special\" \/>\n<meta property=\"og:description\" content=\"A look at some of the Italian brands used in the Giro d&#039;Italia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merlincycles.com\/blog\/the-giro-ditalia-brand-special\/\" \/>\n<meta property=\"og:site_name\" content=\"Merlin Cycles Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T07:23:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-29T07:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merlincycles.com\/blog\/wp-content\/uploads\/2024\/04\/Tao-Jersey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy McAteer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy McAteer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/\"},\"author\":{\"name\":\"Andy McAteer\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/#\\\/schema\\\/person\\\/733c4c43cc4690b6771a35363179e51f\"},\"headline\":\"The Giro d&#8217;Italia Brand Special\",\"datePublished\":\"2024-04-29T07:23:40+00:00\",\"dateModified\":\"2024-04-29T07:23:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/\"},\"wordCount\":612,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Tao-Jersey.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/\",\"url\":\"https:\\\/\\\/www.merlincycles.com\\\/blog\\\/the-giro-ditalia-brand-special\\\/\",\"name\":\"The Giro d'Italia Brand Special - 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