{"id":4809,"date":"2015-01-26T12:50:12","date_gmt":"2015-01-26T12:50:12","guid":{"rendered":"http:\/\/www.merlincycles.com\/blog\/?p=4809"},"modified":"2016-12-15T15:19:52","modified_gmt":"2016-12-15T15:19:52","slug":"brand-focus-on-transition-bikes","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-on-transition-bikes\/","title":{"rendered":"Brand Focus on Transition Bikes"},"content":{"rendered":"

The low-down on the get-down cult brand of mountain bikes. Giddy up!<\/p>\n

Transition have been something of a cult brand over the years. They’re a rider-owned company who design bikes that are bit different to the norm. They don’t make wacky or weird bikes. They make bikes that make sense to experienced riders. Sure, they like to have fun – check out the videos below – but they take their fun very seriously.<\/p>\n

Progressive pioneers<\/h2>\n

They don’t make dozens of different models. They don’t generally ‘do’ model years; they bring out a new model, or revise an existing model, as and when they think it’s needed. They aren’t luddites. Far from it. They’re pioneering designers but in a grounded, what-riders-want kinda way.<\/p>\n

\"Bar<\/p>\n

The designers are all real world riders themselves – and pretty darned good riders – and they design bikes that are capable of being ridden hard and rough without rattling to pieces. Their local trails in Washington State, USA are full of rocks, roots and muck, and they design the bikes to survive and thrive there. Big pivots, big tyre clearance, decent paintjobs.<\/p>\n

Rider-owned<\/h2>\n

The owners of Transition – Kevin Menard and Kyle Young – started off designing downhill and freeride bikes back in 2001. Their current range is bigger than ever but it’s still modest and easy to grasp and covers a wider range of riding styles. We can’t think of any other company that covers 26″, 27.5 and 29er wheel sizes and trail, enduro, freeride and downhill genres in as concise a fashion as Transition do.<\/p>\n