{"id":9930,"date":"2022-06-16T02:35:00","date_gmt":"2022-06-16T01:35:00","guid":{"rendered":"http:\/\/www.merlincycles.com\/blog\/?p=9930"},"modified":"2022-06-16T05:46:49","modified_gmt":"2022-06-16T04:46:49","slug":"brand-focus-castelli","status":"publish","type":"post","link":"https:\/\/www.merlincycles.com\/blog\/brand-focus-castelli\/","title":{"rendered":"Brand Focus – Castelli"},"content":{"rendered":"\n

Castelli is one of the oldest brands in the world of cycling. The origins of the company started in 1876 and it has been at the forefront of the history of cycling since the very beginnings of the sport.<\/p>\n\n\n\n

\u201cI would never have been able to revolutionise cycling clothing if I hadn\u2019t raced. It\u2019s the only way to gain a true understanding of what\u2019s involved.\u201d<\/em> – Maurizio Castelli<\/strong>.<\/p>\n\n\n\n

The above quote from the late company owner, Maurizio Castelli, summarises the core element at Castelli. This simple statement defines the company\u2019s ethos as a revolutionary and race focused supplier of quality cycling clothing.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n\n\n\n\n

Sign of Quality<\/h2>\n\n\n\n

The unmistakable and iconic scorpion logo is an assurance of quality, any product bearing the logo will have undergone a thorough R & D process. It will have been tested by some of the best riders in the world. Indeed, sponsorship of professional riders has been a company policy for decades and results in many garments becoming available to the public relatively quickly after appearing on the professional riders.<\/p>\n\n\n\n

Castelli have been an innovator of cycling clothing over the years with many firsts which are now commonplace. Coloured shorts are just one example, through to the latest technologically advanced San Remo speedsuits. Castelli continue to push and innovate cycling clothing through the use of advanced materials and the latest manufacturing techniques and processes.<\/p>\n\n\n\n

As part of an unrivalled range of clothing, Castelli have also created diverse items specifically for the extremities of cyclists bodies, for all seasons, including; gloves, mitts, socks, headwear and shoe covers, Castelli also produce a range of beautifully designed and manufactured luggage bags for travel and kit storage. All Castelli made products share high level materials, design and classic Italian style. <\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Timeline of Castelli<\/h2>\n\n\n\n

1876<\/strong><\/p>\n\n\n\n

Castelli can trace its roots back to 1876 when Vittore Gianni founded his fine tailoring business. Through the years they have clothed both AC Milan and Juventus football teams and the Milan Ballet among others.<\/p>\n\n\n\n

1910<\/strong><\/p>\n\n\n\n

The first cycling clothing was made in the 1910s for the world champion and five-time Giro champion , the Italian legend Alfredo Binda.<\/p>\n\n\n\n

1935<\/strong><\/p>\n\n\n\n

Armando Castelli joined Vittore Gianni in 1935 and in 1939 he bought the company.<\/p>\n\n\n\n

1945<\/strong><\/p>\n\n\n\n

By this stage the company was sponsoring some of the world\u2019s best riders including two of the most iconic cyclists of all time, the Italians Gino Bartali and Fausto Coppi.<\/p>\n\n\n\n

1948<\/strong><\/p>\n\n\n\n

Maurizo Castelli, Armando\u2019s son, is born and grew up watching the legendary Coppi wearing Vittore Gianni clothing, including the first silk skin suit for time trialling.<\/p>\n\n\n\n

\"1953\"<\/a>
Photo Copyright: Castelli<\/figcaption><\/figure><\/div>\n\n\n\n

1953<\/strong><\/p>\n\n\n\n

In the 1950\u2019s, at least a dozen professional cycling teams were using Vittore Gianni clothing including riders such as Louison Bobet, Rik Van Looy (above) and Jacques Anquetil.<\/p>\n\n\n\n

1974<\/strong><\/p>\n\n\n\n

Castelli as we now know it is formed by Maurizio with the now iconic scorpion as its logo<\/p>\n\n\n\n

1977<\/strong><\/p>\n\n\n\n

Castelli introduces the first Lycra\u00ae shorts to the professionals and very shortly after start selling to the public revolutionizing the market.<\/p>\n\n\n\n

\"1981a\"<\/a>
Photo Copyright: Castelli<\/figcaption><\/figure><\/div>\n\n\n\n

1981<\/strong><\/p>\n\n\n\n

Believe it or not there was a time when only black cycling shorts were permitted in cycle races even for the professionals. Castelli introduced the first coloured Lycra\u00ae shorts at the 1981 Giro d\u2019Italia (above) causing a sensation and a success in sartorial terms.<\/p>\n\n\n\n

1983<\/strong><\/p>\n\n\n\n

The first windproof jersey is introduced to immediate success with French hero Bernard Hinault winning the Fleche Wallonne Classic wearing one.<\/p>\n\n\n\n

Graphics can now be printed directly on to fabrics when Castelli pioneers the sublimation dye process allowing sublimation printing of jerseys.<\/p>\n\n\n\n

1984<\/strong><\/p>\n\n\n\n

The first functional thermal clothing is introduced making professionals\u2019 lives easier as they now have protection without the bulk.<\/p>\n\n\n\n

1989<\/strong><\/p>\n\n\n\n

Dozens of pro teams (Plus leader\u2019s jerseys at the TDF & Giro d\u2019Italia) are supplied by Castelli in the 80\u2019s & 90\u2019s.<\/p>\n\n\n\n

1996<\/strong><\/p>\n\n\n\n

The first women\u2019s cycling collection is introduced. Italian MTB legend Paolo Pezzo uses an aerodynamic Castelli skinsuit to win gold mountain biking at the Atlanta Olympics.<\/p>\n\n\n\n

1998<\/strong><\/p>\n\n\n\n

The world\u2019s first Y-cut anatomic seatpad is introduced and Team Once wear the first jersey with wicking fabric inbuilt.<\/p>\n\n\n\n

\"\"<\/a>
Photo Copyright: Castelli<\/figcaption><\/figure><\/div>\n\n\n\n

2007<\/strong><\/p>\n\n\n\n

The first aero race jersey and shorts are used by Team Saunier Duval & the lightest jersey ever produced. Shorts completely change with a Giro leg band which replaces gripper elastic.<\/p>\n\n\n\n

2008<\/strong><\/p>\n\n\n\n

The ‘Radiation’ insulation system is introduced offering performance cyclists a new way of dressing for cold winter days.<\/p>\n\n\n\n

2009<\/strong><\/p>\n\n\n\n

Castelli reinvents the bib short with Body Paint, a single piece of fabric with most of the components integrated into the seamless fabric.<\/p>\n\n\n\n

2010<\/strong><\/p>\n\n\n\n

The Gabba WS jersey, the first all-weather aerodynamic jersey, was used for the first time by the Cervelo-TestTeam. Team rider, Gabriel Rasch, helped develop the garment, hence the name Gabba. This immediately set the standard for protection against cold and wet conditions for racers and club cyclists alike. The Nano-Flex water repellent fabrics shed water but are still breathable offering function as well as an aero fit.<\/p>\n\n\n\n

\"2011\"<\/a>
Photo Copyright: Castelli<\/figcaption><\/figure><\/div>\n\n\n\n

2011<\/strong><\/p>\n\n\n\n

The Sanremo Speed Suit, the first skinsuit made for road racing, is used by Johan Van Summeren to win Paris-Roubaix.<\/p>\n\n\n\n

2012<\/strong><\/p>\n\n\n\n

Canadian Ryder Hesjedal uses Body Paint 3.0 speed suit, the most engineered time-trial suit ever made by Castelli, to win the Giro d\u2019Italia.<\/p>\n\n\n\n

2017<\/strong><\/p>\n\n\n\n

Castelli became clothing sponsor of Team Sky and Chris Froome went on to win the Tour De France. Team Sky became Team Ineos in 2019, the year Egan Bernal went on to win the Tour De France. Castelli remained clothing sponsor until 2022.<\/p>\n\n\n\n

2022<\/strong><\/p>\n\n\n\n

Castelli begin clothing sponsorship with Team Deceuninck\u2013Quick-Step<\/p>\n\n\n\n

See our Full Range of Castelli products here<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Castelli is one of the oldest brands in the world of cycling. The origins of the company started in 1876 and it has been at the forefront of the history of cycling since the very beginnings of the sport. \u201cI would never have been able to revolutionise cycling clothing if I hadn\u2019t raced. It\u2019s the […]<\/p>\n","protected":false},"author":19,"featured_media":34654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[744,81,35,481,199,276],"ppma_author":[4632],"class_list":["post-9930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand-focus","tag-castelli","tag-clothing","tag-cycle-clothing","tag-gabba","tag-racing","author-rick-robson"],"yoast_head":"\nBrand Focus - Castelli - Merlin Cycles Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merlincycles.com\/blog\/brand-focus-castelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus - Castelli\" \/>\n<meta property=\"og:description\" content=\"Castelli is one of the oldest brands in the world of cycling. 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