Brand Focus – Endura

Endura are one of the few UK clothing companies to have developed a strong worldwide following in the super competitive Road, Triathlon and MTB clothing markets. Endura have supplied road kit for World Tour Team Movistar and manufacture arguably the fastest skinsuit around. They also produce some amazing kit for riding in the foulest of conditions in all terrains.

Scottish Roots

The Scottish brand have been chosen clothing supplier by numerous teams and top riders in Triathlon, MTB and Road Racing. Years of collaboration with experts in technical fields such as aerodynamics and bike fitting have led to Endura to be on the cutting edge of clothing technology developments. Where as most clothing companies focus on one type of bike riding, Endura have gone into all genres. By adopting the same plucky, maverick attitude and a whole lot of new thinking and approaches, they focus on making a product which is different and brilliant. Many of the products across Endura’s ranges are available in womens and childrens fit options.


For Endura, Mountain biking is where everything started. Founder, Jim McFarlane, was frustrated by not being able to find what he wanted. So he set about producing his own kit. Early MTB products brought success and popularity in new areas around the world, far from Scotland. Proving that clever design and high quality manufacturing are appreciated everywhere. A great example of this is the MT500 baggy shorts. Conceived for riding all year around on wet Scottish trails, they are now popular in all mountain biking areas of the world. The baggy shorts led to the development of the MT500 series range of riding kit.


Supplying the notoriously demanding arena of World Tour Teams on the road with clothing, gave Endura a platform from which to showcase the brand in the road cycling heartlands of Europe. Being clothing provider for Spanish Movistar team pushed the brand’s drive to higher levels of R&D, quality and innovation. Working with the Movistar World Tour Team also presented the opportunity to assist British rider, Alex Dowsett, when he broke the World Hour Record in 2015. Being at the sharp-end of aerodynamics in cycling then led to aerodynamics in cycling experts at Drag2Zero. This close collaboration resulted in the Encapuslator skin suit and QDC triathlon suit, both featuring SST – Surface Silicone Topography – 3D chevrons which affect airflow around the body.


As you might expect from a company producing high level road and mountain bike kit, Endura have a range dedicated to the ‘in-between-world’ of gravel riding. Endura’s GV500 range of clothing is aimed squarely towards gravel riding. Featuring lightweight, breathable, waterproof materials, the range brings the brand’s filthy weather know how to the gravel riding masses. The GV500 Reiver Bib shorts (below) feature some innovative extra carrying capacity, with mesh pockets on the thighs and on the side waist.

Endura’s Talent Pool

The very broad and varied range of excellent products from Endura could be seen as a direct reflection of the extremely talented, yet eclectic pool of athletes who represent and work with Endura. These include; Danny Macaskill, Marcel Kittel, Dan Martin, Lucy Charles-Barclay, Leon Chevalier and Graeme Obree.

Danny MacAskill in MT500 Video

Our Favourite Endura Products

Now in its third generation, FS260-Pro Bibshort has become the go-to-garment for the discerning rider who recognises quality. This bibshort ranks highly in reviews, frequently outperforming more expensive alternatives from other brands. This is thanks to its focus on performance, comfort and sharp styling.

The Hummvee Plus II is Endura’s best-selling cycling glove. With a internal gel padding in Endura’s exclusive Palmistry design, which follows the natural lifelines of your hand, guarantees ergonomic comfort on longer rides.

The MT500 Full Face helmet features advanced energy absorber, Koroyd® to provide additional impact resistance while keeping weight to a minimum this big hitting full face delivers DH certified protection that can be worn all day long.

Endura produce cycling apparel that is focussed on function and longevity without cutting corners. These fantastic looking sunglasses have a sculpted race fit and a semi-mirror finish lenses. Perfect for the Pro look whether you’re racing, training or just out for a ride.

The absolute best of both worlds, the BaaBaa Blend L/S Baselayer combines the great temperature regulation and odour controlling properties of merino and the excellent moisture management properties of synethic fibres. It works fantastically well as a baselayer but equally well as a stand-alone long sleeve top. 

The FS260-Pro Thermo Bibtights II are there to accompany you from Autumn all of the way through to Spring. There’s nothing flashy about these bibtights, but from the first time you pull them on you will notice the quality fabrics, construction, pad and fit. They really will make riding in the cooler months that bit more enjoyable!

The MT500 Burner Flat Shoe is the tech flat pedal mountain bike shoe riders have been waiting for. They feature Ergonomistry™ (EGM) Tech, developed in partnership with renowned physiotherapist and ergonomist Phil Burt. Gone are the days when the highest performing materials and technologies are reserved for clipless footwear.

Designed for trail riders who want to keep cool when the trail riding is smokin’ hot. Superfly design, but it’s not just great looks. Hidden beneath the fully sublimated exterior is a technical lightweight fabric that moves sweat away from your body keeping you cool and dry.

Lightweight and breathable, the 2.5-Layer waterproof fabric is built with a fully seam sealed construction. Featuring a durable water repellent finish with strategically positioned large reflective panels provide night time visibility. The storm flap to centre front zip keeps water out. Large under arm vents aid temperature regulation. The jacket achieves Hi Vis EN1150 Certified visibility and foul weather protection, perfect for the tough city streets.

Updated version of the iconic Endura spray baggy innovative and hard wearing hybrid that combines the best bits of a waterproof and stretch MTB short. Whilst only the seat panel of the short is waterproof, a DWR treatment has been applied throughout to help water bead and not soak into the shorts.

See our full Endura range here