Brand Focus – Vision

Hawaii is not the first place you would think of for founding a bicycle component company. However, Kona is the home to the Ironman World Championships each year. Vision have always been driven by the quest for improving aerodynamics of cycling, a key aspect of Triathlon.


Vision’s key focus is to deliver Innovative design, latest technology, materials and manufacturing processes combined with technically superior components. This ensures the ultimate performance, demand by their worldwide customers, all at a competitive price.


Vision brand history in the sport, together with innovation in design and manufacturing is important to them as a company. They’re proud that they constantly invest in products and range, this ensures that they provide the best components for their enthusiastic customers and it is this investment that has ensured they stay competitive, developing industry leading components that customers demand. Vision invest heavily in research and development. Vision use the very latest cutting edge technologies to develop and deliver the best products possible.


Vision Wheelsets feature their own innovative design and manufacturing detail. Technologies include Laser Braking Surface Treatment. The laser-etched micro-dot brake rim surface texture dramatically improves braking performance for safe, sure and predictable stopping power in all weather conditions – improving performance in adverse weather conditions. Vision’s range of Tubeless compatible wheels are designed specifically to be used with either inner tubes or tubeless.

Chainsets & Bottom Brackets

As well as manufacturing a strong range of wheelsets for all types of riders, Vision were largely behind the movement towards ceramic bearings in bottom brackets. In the 2004 Athens Olympics, only one rider was using ceramic bearing technology, at any high level event today, more than 90% competitors rely on ceramic bearings for the ultimate in performance. In the production of chainsets too, Vision pursue innovative options in the pursuit of excellence. Crank arms, for example are manufactured using air bladder moulding technology. FSA hollow cranksets are a true monocoque construction offering great strength and light weight.

To see the full range of Vision products click here