Sidi are arguably the most iconic name in road cycling shoes and an undoubted market leader. The current president, Dino Signori, used his initials to name the company when it began in 1960, producing mountain sports footwear.
The 1970’s saw Sidi diversify into motorcycling boots and cycling shoes. Since then, many of the best road cyclists in the world have worn Sidi shoes to their most memorable victories.
Sidi shoes are based in the Italian city of Maser, on the edge of the Italian Alps, not too far from bike manufacturers, Wilier and Pinarello.
1970’s Sidi Titanium shoes (above) featured bolted plate fixings rather than nails, revolutionary at the time!
1983 Sidi Revolution – First Velcro Closure
1989 Sidi Genius – First ratchet Closure
2004 Sidi Ergo – First Semi Carbon Sole
2012 Sidi Wire – First Wire closure system
2020 Sidi Sixty –
From wooden soles, leather uppers and laces in the 1970’s, to carbon soles, synthetic uppers and Tecno-4 closure of the Sidi Sixty below.
The Sidi Sixty was developed to acknowledge to sixty years that Sidi have been at the forefront of footwear manufacturing. It represents the pinnacle of Sidi’s drive for excellence. All of the developments and tweaks over the years married together with Italian design flair, culminating in a shoe chosen by champions.