Sixty Years of Sidi

Sidi are arguably the most iconic name in road cycling shoes and an undoubted market leader. The current president, Dino Signori, used his initials to name the company when it began in 1960, producing mountain sports footwear.

The 1970’s saw Sidi diversify into motorcycling boots and cycling shoes. Since then, many of the best road cyclists in the world have worn Sidi shoes to their most memorable victories.

Sidi shoes are based in the Italian city of Maser, on the edge of the Italian Alps, not too far from bike manufacturers, Wilier and Pinarello.

sidi titanium 1973

1970’s Sidi Titanium shoes (above) featured bolted plate fixings rather than nails, revolutionary at the time!

1983 Sidi Revolution – First Velcro Closure

Fignon 1989 TDF Sidi shoes

1989 Sidi Genius – First ratchet Closure

2004 Sidi Ergo – First Semi Carbon Sole

2014 Tour De France Team Sky – Sidi Wire

2012 Sidi Wire – First Wire closure system

2020 Sidi Sixty

From wooden soles, leather uppers and laces in the 1970’s, to carbon soles, synthetic uppers and Tecno-4 closure of the Sidi Sixty below.

Sidi Sixty

The Sidi Sixty was developed to acknowledge to sixty years that Sidi have been at the forefront of footwear manufacturing. It represents the pinnacle of Sidi’s drive for excellence. All of the developments and tweaks over the years married together with Italian design flair, culminating in a shoe chosen by champions.

See our full range of Sidi shoes for Road and MTB here.

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