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About Us

Merlin Cycles are one the UK's longest established Online Bike Shop and mail order specialist in operation today. Established in 1993 Merlin quickly became one of the best known sources for all the top quality mountain bike equipment and more recently road bike equipment from the most respected manufacturer's at the most competitive prices. We are often asked, how do we do it so cheaply? Simple: just like the big boys in other retail businesses we buy big, our purchasing power enables us to obtain the very best discounts and pass on the savings to you, our customer.

It is probably fair to say that we are not the biggest in this industry, but at Merlin we do things a little different. We do not list every product, from every wholesaler and manufacturers catalogue, it is simply not possible to carry all that stock and offer a good, quick reliable service. At Merlin we say what we stock and stock what we say.

Mail Order

We provide an excellent, reliable, friendly and speedy mail order service with telephone back-up for any advice that you may require, or to sort out any problems you may have.

Our Shop

Situated less than 5 minutes off junction 28 M6 we are ideally placed to come and visit. You can get all the advice you need and view all of the current top quality components for all the best manufacturers under the one roof.

Our Wheels

From day one Merlin quickly established itself as the best builder of mountain bike wheels in the UK. Test after test back this up, and today we are still building more wheels than ever to keep our customers happy.

Our Bikes

The UK's biggest independent bespoke Mountain bike manufacturer, now in our 12th year of production and our bikes just get better and better. Winner of What Mountain Bike hardtail of the year in 2004, 2005, 2006, 2007 and 2008. Plus many rave reviews and test wins since. Recently we have started to add road bikes to our range and during 2012 we have plans in place to add numerous new road bike models.

Online Bike Shop

Merlin cycles offer discount Mountain and Road bike parts by mail order. UK Bike shop with free postage on most items with free European and worldwide delivery also available, minimum spend applies.


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