10 Hidden Gems @ Merlin

We have a fair bit of stock here at Merlin. There are brands and items which we sell that can get lost in the bulk and quantity of other products. In the olden days, these would have been positioned creatively in a shop window. So let’s give them a little attention here..

Check out our Merlin’s Hidden Gems….

Silca Products

Some products just start me off going ‘doe-eyed’, just before I start drooling. Silca products do that. Known as track / floor pump supremo’s, Silca now produce a range of beautiful cycling products. Produced with the same care, quality and reliability as their original pumps. Silca products have a style and presence all of their own, they make reaching for an allen key a very special occassion…

Silca Products

Merlin Malt 725 Frame

Back in the relatively carefree 1990’s, when jeans were baggy and all mountain bikes had triple chainsets, we sold a lot of Merlin Malt MTB frames and full bikes. Many bikes from this era are still going strong today. The Malt 725 steel frame provides a two-wheeled portal back to the 1990’s, but with updated, modern geometry and all the modern fixtures and fittings which mountain bike riders need today. If you want a full bike, ready to hit the trails, check out our build options here.

Sunrace Cassettes

Don’t fall into the trap of thinking that cheaper components not made by the big manufacturers are somehow ‘fakes’ or terrible quality. Sunrace is a prime example. The brand started up in 1972 and rapidly developed, buying UK hub gear specialists, Sturmey Archer, along the way. Sunrace cassettes are very hard wearing and super reliable. They do an optional, hard-wearing all-black finish too, which gives a real quality look.

Orro Bikes

There aren’t too many high quality bike brands based in the UK. Orro produce beautifully engineered bicycles. Inspired by nature, all Orro products are designed at their headquarters. They are based in Ditchling in the Sussex Downs National Park, an area of real outstanding natural beauty. The surrounding beauty definitely passes through into their range of road and gravel bikes which match great value with high performance.

Tubeless Support

If there is one seemingly ever-expanding category on our website, it is Tubeless Accessories. Tubeless tyres are great. Setting them up can be time consuming and ongoing ‘top-ups’ and occassional big hole repairs need specialist product such as these…

Single Speed Components

You don’t need a long beard or skinny fit jeans to ride a singlespeed / fixie. However, you do need some specific components. Converting an old frameset to a singlespeed bike is a great option for a general purpose bike for use in less hilly areas. check out our singlespeed / fixie components here.


Bike riders are enjoying more mixed terrain on rides these days and as a result, coming across more walkers, runners and families out enjoying the great outdoors. So what’s the best option for letting them know you are approaching? Bells offer a great way to provide a gentle alert that you are there. For a few extra grams and a tiny bit of ‘dashboard’ space on your handlebars, bells are a good option.

Wilier Collection

Wilier make some amazing bikes. They also produce an impressive and extensive range of wheelsets, frames, accessories and clothing – all with classic Italian style built in.

Merlin Bike Bags

Now, you are at the front of the check-in queue. the best way to stand-out from the crowd, and showcase your Merlin style, is with our well-made, high quality bike bags. They are also a pretty good, dust-free option for storing your beloved road bike away for winter.

Cane Creek Brakesets

They are things of wonder. They will also stop you. These Cane Creek calipers are shiny things of beauty to behold. They could well also ‘brake’ the bank… Wow though, more like a precision watch from Switzerland or jewellery to dangle from a piercing, than a bike brake. Available in direct mount or regular caliper fit.