Brand Focus – 100%

The uniquely named brand started out back in the early 1980’s in the fast and furious world of Motocross. Since then they have pursued fresh markets 100% …

Early Days

In 1982 the sport of Motocross in the USA was booming. The riders and kit of the era were iconic. The brand’s easy-to-spot logo was appearing on the factory race team-kits of the biggest teams in the sport.

Expanding Markets

These days the brand are well represented in Enduro, Downhill and BMX. Working with the legendary road rider, Peter Sagan has also seen the brand dip their toes into the road cycling arena. The sight of Sagan on podiums around the world with 100% goggles hanging around his neck was clever marketing, bringing attention to the brand in a whole new market. This brand awareness was reinforced with the release of Sagan sunglasses, targeted towards road riders.

100% Helmets

The helmet range covers a wide range of options. The full face Aircraft 2 Carbon full-face helmet features a carbon fibre shell with patent pending injection molded chin-bar integration. The Aircraft 2 features massive airflow with a class-leading 20 ventilation ports and benefits from 100%’s own proprietary Smartshock rotational protective system (14 point). At the opposite end of 100% helmets, the Altis Gravel helmet is engineered for the demands of the modern-day gravel rider. Lightweight, breathable with class-leading performance and safety features with a modest budget in mind. See the full range of 100% helmets here.

100% Protection

Another key area which the brand has made huge gains in is body armour. The Surpass range is the ultimate choice for lightweight coverage with zero compromise. The Fortis non-slip-on design is a great all-round protection system, light enough for cross-country, protective enough for gravity riders, breathable enough for everything in between. The Terratec is a slim, full-length, ultra-light sleeve, designed with the right materials in the right places. The Ridecamp series is their lightest and most nimble protective range. See all 100% Body Armour here.

100% Clothing

The brand’s clothing lines are split between a casual range and a mountain bike ride collection. The casual range is ideal for off-the-bike wear. It features high quality materials and the classic bold logo design. Ride wear includes a strong line-up of mountain bike wear, including gloves, socks, pants and shorts.

100% Eyewear

As well as a range of the high-performance sunglasses, the brand are renowned for their, comprehensive range of goggles. These are ideal for Enduro and Downhill riders. With even the more cost effective options packing in the features, it is easy to see why 100% dominate the goggle market. See the full range of 100% goggles here.

See the full range of 100% products here