Brand Focus – Maxxis

From starting off producing bicycle tyres, Maxxis has diversified into tyres for motor cars, caravans, trailers, race karts, mowing and 4×4 Off Road vehicles. Maxxis is recognised as one of the top ten tyre producers in the world.

Early Days

The brand began producing tyres in 1967. Based in Taiwan, they were positioned perfectly to take advantage of Taiwan’s position of growth as it developed into the number one bicycle producing region of the World. The growth of Maxxis has expanded the company to over 30,000 staff worldwide. They have facilities in Taiwan, China, Thailand, Vietnam, Japan and Dubai. Maxxis ship tyres into 170 countries around the world.

OE Supplier

The brand are in an enviable position of being OE (Original Equipment) manufacturer for big brands across several key markets

  • Bicycles – Cannondale, Giant, Merida, Yeti, Iron Horse, Kona and Orange
  • Cars – Ford, GM, Toyota, Nissan, Volkswagen, Mitsubishi and Hyundai
  • Motorcycles – Yamaha, Honda, Suzuki and Kawasaki
  • ATV – Honda, Yamaha, Suzuki, Kawasaki, Polaris and KTM
  • Motor Scooters – Yamaha, Suzuki, Aprilia, Malaguti, Piaggio, MBK, Gilera and Kymco

Technology Development

Currently Maxxis have five advanced research facilities that are maintained in the Netherlands, Taiwan, China and the United States. These already impressive operations are undergoing further expansion. Recently, Maxxis opened research and development centres in Taiwan and Shanghai. In addition, a new facility is planned to replace the existing centre in Xiamen.

Bike Technology

Whether it’s the cutting edge of high-performance road racing, the punishing demands of mountain biking, cyclocross and gravel riding, or the exhilaration of BMX riding, Maxxis tires have become renowned for top quality cycle tyre for enthusiasts and professionals around the globe. The brand place great importance on providing cyclists with the best products possible and we are constantly striving to discover ways in which to improve and innovate the tyres they offer.

See the full range of Maxxis Tyres here