Wonderful World of Wilier

If there’s one brand that provides excellent, high quality bikes for all types of riders, it’s Wilier. From it’s utility & road cycling roots, Wilier has evolved and diversified to have a presence across the broad spectrum of bike riding today – Road, Gravel and MTB, with both ‘acoustic’ and electric assist across all genres. This broad range creates more options for more people to enjoy this classic Italian brand. Wilier also produce a wide range of framesets, wheelsets, parts, spares and accessories.

So what are some of the diverse highlights of our current Wilier range?

If you are in the market for a fast road / aero bike, but need a little assistance on the climbs, the Cento 10 ticks a lot of boxes. Firstly, it looks more like an aero road bike than an Ebike, secondly it weighs a little under 12kg, which is pretty light for an Ebike. The frameset is based on the Pro-level Cento 10 but with extra reinforcement. It’s basically a top spec aero road bike with some stealthy, almost secret help.

The Urta SLR is the top tier of Wilier’s cross country MTB range, designed to provide a technical, leading edge to those who strive for the ultimate performance on cross country courses. The Ultra SLR frame features the same carbon fibre found on the 0 SLR and Filante SLR top spec road frames. At around 10 kg, the Urta SLR provides a lightweight yet solid option for those seeking the best cross country bike. Features such as the integrated handlebar and internal cable routing add neat finishing touches to this ultra high-end machine.

Entry level road bikes rarely feature a frameset like the Montegrappa. The 6061 Aluminium frame features internal cable routing and neatly finished welds, with a finish which could almost be mistaken for titanium – if you squint a little, it looks like a frameset on a much more expensive bike. Match the frameset with Shimano’s solid Tiagra 10 speed transmission, FSA chainset and Wilier’s own wheels & components, and the overall package is hard to beat from a long established Italian brand. Also available as a frameset.

The Jaroon GRX features all the ‘standard’ features of a modern, well-dialled gravel bike such as flat mount brakes, tapered head tube, thru axles, 42mm tyre clearance, mudguard & rack mounts, but offers an alternative to aluminium and carbon framesets, the Jaroon frame is built in solid, reliable steel. Steel adds toughness and durability along with unique ride qualities, stiffness and liveliness. At 10.8KG, the Jaroon compares to similar spec aluminium bikes. Also available as a frameset.

As well as a diverse range of bikes for all, Wilier offer an equally wide range of parts, accessories and clothing – from aero wheels to brake pads and socks – check out their full range here. Click below for our ‘Brand in Focus’ blog in which we delve into the history of Wilier, one of Italy’s oldest bike brands.