Brand in Focus – Camelbak

When a company name becomes the generic name for the products they sell, they have done pretty well, like Hoover with vacuum cleaners for example. This same can be said of Camelbak, the name has become synonymous with hydration packs. Here’s how Camelbak came to dominate their market.

Back When…

Way back in 1989, Michael Eidson was competing in the ‘Hotter N Hell’ ride in Texas. As the name of the ride suggests, the demand for water was huge. Eidson was an emergency medical technician by trade and rigged up his first hydration device using an IV line in a sock, a bit of hose pipe and a cloths peg to stop the water flow. With this home-made contraption in his back pocket, Eidon could concentrate on enjoying his ride, and less on fumbling with a water bottle in a cage. Eidson had developed the principle of the product which his company would become renowned for.

Dig the Diversity

The early 1990’s saw the development of the hydration pack as we know it, as more riders became converts to the pack over the bottle, the brand grew and was a central element of the booming 1990’s MTB scene. As the market grew they recognised the need for different options. The need for liquids on longer rides demanded a bigger reservoir, aswell as the need to carry other items too. Models such as Rogue, Lobo, and H.A.W.G. were developed to suit the wide range of MTB riders. Better harness straps, breathable back panels as well as safety features such as back protection panels have continued the advancement of the Camelbak range.

Feedback

Testing and feedback from both sponsored athletes and regular riders has continually improved and developed the range, so much so that whatever your style of regular MTB rides, Camelbak will have the hydration system for you.

Check out our great deals on Camelbak hydration systems;

Camelbak Lobo 3.0L £49.99

Features:

  •     The brand new Crux delivers 20% more water per sip, with an ergonomic handle for easier refilling, and an on/off lever that makes it easy to prevent leaks.
  •     Magnetic Tube Trap™ keeps your tube secure and accessible when you need it.
  •     Air director back panel offers air channels to keep your back cool.
  •     External hooks let you carry your helmet while still allowing full access to your pack.
  •     Stretch overflow storage compartment lets you easily stash a rain shell or extra layer.
  •     Reflective accents for visibility in low-light environments.
  •     Removable stability belt helps to keep pack secure over technical terrain.
  •     Sizes: 3L

Camelbak Skyline LR 10 Low Rider £59.99

Features:
  • The brand new Crux LR reservoir delivers 20% more water per sip while keeping weight positioned low on your back, which translates to better stability in the saddle and on the trail.
  • Magnetic Tube Trap™ keeps your tube secure and accessible when you need it.
  • Stabilizing load-bearing hip belts with cargo optimizes a custom fit and keeps essentials close at hand.
  • Separate zippered compartment with gear organizer and tool roll.
  • Dual reservoir compression straps cinch the reservoir into the small of your back for a tight, stable fit.
  • Stretch overflow storage compartment lets you easily stash a rain shell or extra layer.
  • Reflective accents for visibility in low-light environments.

Camelbak Kudu 12 £97.49

Features:
  • Compatible with the brand new Crux which delivers 20% more water per sip, with an ergonomic handle for easier refilling, and an on/off lever that makes it easy to prevent leaks. (Crux sold separately)
  • Impact protector back panel absorbs over 94% of impact in a crash.
  • External attachment points for carrying a helmet and armor.
  • Includes a bike tool organizer roll.
  • Stabilizing load-bearing hip belts with cargo optimizes a custom fit and keeps essentials close at hand.
  • Rain cover keeps your pack and gear shielded from inclement weather.
  • Dual adjustable sternum straps secure your pack in place in the event of a crash.

 

See Merlin Cycles full range of Camelbak here

 

 

 

 

 

 

 

 

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