Brand Focus – Elite

Italian brand, Elite, started up in 1979. Initially producing a range of lightweight and strong bottle cages and bottles. Elite still produce an unrivalled range of cages and bottles today. However, they have also evolved and developed into producing a wider range of accessories including workstands and a comprehensive range of home trainers and associated indoor training accessories.

Cutting Edge

The extent to which Elite push the boundaries of innovation and development can be seen in their Vico bottle cages. While it might look like a pretty straight forward bottle cage, the vico features materials and manufacturing techniques which place the Vico at the absolute cutting edge of bottle cages. The Vico features an innovative carbon fibre material, with some structural sections which vary in thickness depending on typical loads applied. The vico is light in weight at only 25 grams, but its also extra grippy when it comes to holding bottles, the design of the front structure allows more gripping capability under all circumstances, including high speed and bumpy terrain.

Drink Bottles

Attention to detail features in Elite’s drink bottles too, with a broad range of options. The Elite Fly bottle is 30% lighter than most bottles and is odourless, featuring resistant plastic materials which are easy to grip. The Crono TT bottle was designed and tested in a wind tunnel. It features an exclusive bottle and cage coupling system, holding the bottle firmly even at high speeds. Elite’s Eroica Vintage bottles feature a range of style options from a bye-gone era to match your classic bike and kit. Made from food grade, squeezable plastic.

Indoor Options

Elite’s range of trainers and training accessories is extensive. Featuring traditional rollers, advanced rollers, and more basic turbo trainers through to high end smart trainers, there are many options for indoor training with Elite. As well as a comprehensive range of trainers, Elite produce all the essential kit for indoor cycling. Including mats and riser blocks. Whether you are looking for pre-race warm-up rollers or a smart trainer to get involved with Zwift, Elite have a range of options depending on your prefered type and budget.

Racks & Stands

Elite produce car bike racks for all types of bikes. The Sanremo bike carrier features a double safety lock and anti-theft key to keep you bike secure and safe. Home mechanics can also benefit from Elite products, the Elite Team workstand. It features a 360 degree adjustable clamp and is foldable for storage. With a weight limit of 17KG, ideal for most types of bikes.

See the full range of Elite products here.