We’re doing our own range of cycle clothing. We’re launching the Merlin Wear brand with a collection of bib shorts, short sleeve jerseys and some essential accessories. We hope you like it!
Why are we doing Merlin Wear?
We spotted a gap in the market, so we filled it.
Looking at the existing cycle clothing market it seemed like there was always something lacking. To paraphrase Keith Bontrager’s famous quote about bike parts – “Strong. Light. Cheap. Pick two.” – when browsing the cycle clothing market the customer was faced with “Function. Fashion. Price. Pick two.”
With Merlin Wear we reckon we have finally squared the circle and can offer you high performance, good looking kit at affordable price points.
What Merlin Wear is (and isn’t)
Merlin Wear isn’t super(market) cheap and nasty. We could have made it even cheaper than it is already, but it wouldn’t have been good enough. We’ve had to commit to manufacturing fairly large numbers of items to achieve a price that we feel is typically impressive for Merlin but we’d much rather do that than compromise on quality and performance.
Merlin Wear is not needlessly techno and overly raceday specific. Our apparel is for doing short or long rides in comfort. We want you to buy Merlin Wear and forget about it – in a good way!
We also bore in mind that you probably have an existing wardrobe of cycling clothing. Merlin Wear has been designed to be a clash-resistant as possible. We like to think that we’ve still managed to avoid our clothing being dull. It has a subtle but sharp look to it that we’re very proud of. We hope you like it too.
It’s been designed over here by us and manufactured in Italy and Romania. It’s very well made stuff. The stitching is strong. The zips are quality. The pockets are reinforced. It’s stuff that we expect to be worn a lot and as such needs to be able to withstand the rigours of British riding.
Speaking of British riding, perhaps the most common debate among UK cyclists is practicality versus visibility. Otherwise known as the ‘does white have any place on cycling clothing’ debate. In the end we decided to let you decide. Our Core jersey is available in either black, white or red.
We have used different types of fabric for different sections of the same garment. Different areas of garments do different jobs; some need to prioritise moisture transfer, some need to deal with wind chill, some need to offer some muscle support and so on. The fabrics are technical and high performance but you can bung them in the washing machine without worry.
Our bib shorts use the best pads in the business – Elastic Interface from CyTech. You’ll notice their dinky tell-tale orange tab sticking out of the rear seam of our bib shorts.
We’re launching the Merlin Wear brand with a collection of bib shorts, short sleeve jerseys and some essential accessories (socks, arm warmers, leg warmers and knee warmers). There are three different price and performance levels: Core, Sport and Elite.
Core, Sport or Elite
Core – no nonsense cycling apparel that works. Great choice for new riders, leisure riders and commuters. Also the name of our accessories range.
Sport – for enthusiasts who ride regularly and for relatively long periods of time. A bit more of a fitted cut and multi-fabric construction design.
Elite – the very best Merlin Wear for those who are really laying down the miles. Or for those who just want to treat themselves a bit. Even our top end stuff is within reach of most people’s treat budgets.
This wave is the start of a wider range of clothing and accessories that we aim to be bringing out during the seasons ahead.
Merlin Wear gallery
p.s. we’ve also redesigned our Race Team’s clothing. It’s all logo-a-go-go with our new graphics alongside our supporting brands Sensa, SRAM, Fizik, 3T and High5.
Anyhoo, what do you think? Please leave a comment below and we’ll pass it on to our design team.