Founded in Holland in 1991, TomTom started out making PDAs. Ten years later their main focus was in-car satnavs. TomTom quickly became the most recognised brand name in vehicle satnav. In 2013 TomTom made a move into the sports market with GPS sport watches. In 2015 TomTom branched out into the action camera market with their innovative Bandit cam. Using all of their knowhow in user-interface design and ergonomic design, the Bandit has quickly established itself as one of the true rivals to GoPro.