Why buy a handbuilt wheel instead of an off-the-peg one? Factory built wheels are all well and good but they still don’t quite match the quality of a well-made handbuilt wheel.

Another unique aspect of handbuilt wheels is that you can spec your wheel to exact requirements. You can mix and match manufacturers to achieve the wheels that you want.

Lightweight hubs with bombproof rims? No problem. Skinny rims with fit-and-forget robust hubs and spokes? You got it.

Handbuilt wheels offer craftmanship and choice.