Morgan Blue - Company history
In 1994 Morgan Blue came to live. The years before lubricants for car and farm businesses were produced under the title ‘Morgan Oils’.
Nick Vandecauter, former mechanic at the Lotto team, asked to produce an oil for the bike in 1994.
Morgan Oils responded to the request and made several types of oil.
After extensive testing of these samples, they were fine-tuned and Morgan Oils started sponsoring the Belgian Lotto and French Casino team,
without actually distributing products in the bike industry.
In a next stage, Morgan Oils developed a chain cleaner. By adding certain additives, the degreaser turned into blue.
A lot of people talked about ‘Morgan Blue’, which became the new company name.
The distribution in Belgium was launched by an oil, a degreaser and a grease.
Through the years, the range of maintenance products for the bike extended and in 2005 even massage products were added,
in order to offer a complete package to the bike industry. Anno 2011 Morgan Blue presents 38 maintenance and 16 massage products.
The company is represented all over the world via distributors in cycling.
From year to year Morgan Blue sponsored more and more professional cycling teams.
Today more than 80% of the chains and 40% of the legs in the World Tour peloton circle with Morgan Blue oil on it.
This collaboration is not only a transfer of products towards the teams.
There exists an interaction thanks to the close cooperation with mechanics, soigneurs and the riders themselves.
This feedback from the professional cycling environment is used to improve the products continuously and was also a sign for the company to begin producing competition lubricants.