Spanish components brand ROTOR was born in 1994 when two cycling friends set themselves a very specific target - to eliminate the dead spots in each pedal stroke. One of the two friends worked as an aeronautical engineer who believed it was possible to develop a more natural way of pedalling while eliminating the dead spot. After a lot of hard work and with a unique vision ROTOR achieved this, creating their first oval shaped Q rings. Those chainrings quickly gained popularity with cyclists around the world; since those early days ROTOR continued to innovate and now offer an extensive range of bicycle componentry spread over multiple different disciplines. We stock a wide range of ROTOR components including chainsets, chainrings, powermeters, bottom brackets, hubs, cranks and groupsets.