American company ISM manufacture what are claimed to be the most comfortable bike seats in the world. Research has proven that these uniquely shaped saddles reduce pressure in the groin area by not restricting blood flow in that area which is beneficial for both men and women.  Tests of ISM saddles over traditional ones prove that these saddles can be better for your comfort and long term health. Many laboratory tests combined with real world tests have proved this fact giving them a huge following worldwide.
ISM saddles are available in a range of shapes, colours, sizes and widths to suit most cycling disciplines. Subtle differences make certain models better suited to time trial or road use but whatever model you choose you won’t be disappointed. All this expert knowledge combined with the latest production techniques ensures their reputation for quality and longevity as well as health benefits. Only the best foam and gel padding is used with rails available in alloy, steel or titanium to making them one of the best saddles on the market.   
View all ISM products available through Merlin Cycles here