American company ISM manufacture what are claimed to be the most comfortable bicycle saddles in the world. Research has proven that these uniquely shaped saddles reduce pressure in the groin area by not restricting blood flow which is beneficial for both men and women.  Tests of ISM saddles over traditional ones prove that these saddles can be better for your comfort and long-term health. ISM saddles are available in a range of shapes, colours, sizes and widths to suit most cycling disciplines. Subtle differences make certain models better suited to time trial or road use but whatever model you choose you won’t be disappointed.