Paceline's Chamois Butt’r was developed in 1988 by physical therapist and cyclist Steve Mathews, in collaboration with pro cyclists, physicians and chemists. Since then, Chamois Butt’r has continued to evolve and is now recognised around the world as a leading brand in the world of cycling body care products. Chamois Butt’r Original, Chamois Butt’r Eurostyle and Chamois Butt’r Her’ are non-greasy skin lubricants developed to improve riding comfort; these products prevent the uncomfortable rubbing and chafing many cyclists experience while riding. Chamois Butt’r® products easily wash off skin and out of shorts with soap and water, and are gentle on even the most delicate skin and clothing. All Chamois Butt’r products are paraben free, gluten free and contain no artificial colours or fragrances.