Challenge Tyres are the premium choice of road and cyclocross racers looking for high-performing, low-weight race tubular tyres and clincher tyres. Challenge have their origins in 1985; a small trading company in Italy owned by Max Brauns began selling various Italian cycling component brands worldwide. With a change to production overseas of some of Max Brauns’ key brands and a subsequent struggle to provide his customers with what the demanded Brauns went to Thailand and bought and re-constructed the tubular tyre factory machinery formerly used by other tyre manufacturers so that he could continue to supply his valued customers worldwide. Over the flowing years Challenge tyres was established and quickly gained a reputation as producers of the highest quality race tyres for various cycling disciplines; their iconic tyres now include the world famous Grifo (Cyclocross), Criterium and Paris-Roubaix (Road), Crono (TT) and Pista (Track). More recently Challenge have launched new, innovative tread designs including Grifo XS (Cyclocross) and Strada (Road) tyres; most recently Challenge have produced their popular Gravel racing tire, the Almanzo.