American brand Cannondale was founded around 40 years ago in a loft above a pickle factory by Joe Montgomery and started as an outdoor gear company. The name came from the Cannondale train station across the road. Cannondale are formed from a passionate group of staff who all ride and are driven to develop high-performance products to create the best cycling experience for their customers. Simply put, they care. Cannondale care about their products, their customers and about their team of staff, because they recognise that happy, fulfilled staff are driven to collaborate and innovate. Cannondale’s simple, genuine approach has earned them legions of fans around the world. Four decades in, it still informs everything they do, every day.