TIME is a French brand with a rich heritage in bicycle and component manufacturing, they produce a high-quality range of bikes, carbon framesets, clipless pedals and accessories. For an in-depth blog click here.

They started out making clipless pedals for road bikes in 1987 and the ATAC off road clipless pedal system in the 1990’s. Time produced a fantastically popular shoe range in the late 80's too, the iconic Equipe red and white model was favoured by top riders all over the world. They then took their production and materials know how and started to create carbon forks in the 1990's. Carbon framesets, produced by hand, soon followed as well as accessories of the highest quality. Today, Time produce high quality road and off-road pedals.