Clif bar and company started in 1990 when the founder Gary was out on a bike ride. Whilst munching on another brands energy bar he thought “I could make better than this”.  Clif took its name from the founder’s father, Clifford.  Clifford was not only his hero but was with him on many rides throughout the Sierra Nevada Mountains.  The first bars took two years to create after the initial idea.  Clif was created in Gary’s mothers kitchen, his mission was simple, to make a great tasting energy bar. To this day Clif bar are still striving to make things better but not just energy bars, a better company and even a better planet.

Clif are just crazy about food, about energy bars, about learning, cooking, sharing, talking and especially eating! Good food is important for good health, happiness, energy and can awaken the senses.  That’s why at Clif they use wholesome ingredients in all its products.  You will not find any hydrogenated oils or high fructose corn syrup in any of its energy bars.

Clif uses “kitchen crafted performance” in all its energy bars.  All its products contain nutritious ingredient’s that aid performance and deliver a great taste whether it’s an epic bike ride or just exploring some new trails.

Clif recognizes that food matters to our families, our communities, and our planet – as our food choices affects every aspect of your lives the physical, social, and the environmental fabric of our planet. 

Clif Bar gives you energy to be in it to your limit!

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