Deda Elementi, or Deda as it is usually referred to, is an Italian cycle component manufacturer which produces handlebars, handlebar stems, aero bars and seat posts (as well as accessories such as handlebar tape and bottle cages). Read an in-depth blog here.

Deda has a long tradition in professional road racing, the brand supplies several top world class teams with a variety of components. Watch any professional road race and you are almost certain to see a rider using Deda products.