DMR was kicked into life in the Winter of ’95, the idea was to make UK designed bike parts that worked for the way they liked to ride. DMR didn’t want any ‘gimmicky’ stuff that wasn’t there for a reason, DMR components were going to be solid, properly designed, rider tested bike parts that met the demands of the riders that were at the core of the rapidly growing UK dirt riding scene.

Ready for the Dirt.

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