BBB is a Dutch cycling component and apparel manufacturer with a reputation for no nonsense products. The brand was set up in the mid 1990’s by two lifelong cyclists who had been in the bike trade for over a decade and saw an opportunity to produce a range of products inspired by their own needs and tailor made for use in northern European weather. From a few simple items, their portfolio now contains over 1,500 products covering virtually all cycling accessories and clothing, each designed from a desire to offer the end user a dependable product at a reasonable price. Several professional road and mountain bike teams use BBB products in the biggest races in the world and provide constant feedback on new and innovative equipment.