SRAM make every effort to constantly adapt its products to the ever changing needs of the modern cyclist.  They seek to improve, enhance and innovate at every opportunity giving you the cyclist a chance to seek that ultimate riding experience.  SRAM are never satisfied and even when think they’ve produced the best, they go back to the drawing board to see if they can make it even better! They aim to produce serious cycling components for serious cycling enthusiasts so you get the results you need.


SRAM’s only love is cycling and it’s this single minded approach that satisfies not only the casual rider but also those at the top of their game who eat, sleep and breath cycling.  At SRAM it’s all about bicycles components and something they consider to be “mind bendingly” good at. SRAM’s first entry into the cycling market change the way cyclists think with the introduction of the grip shift.


To help with its goal of continual improvement and innovation SRAM invested in Sachs Bicycle Company and built a cutting edge manufacturing facility in Germany.  The further expand its portfolio SRAM joined forces with suspension pioneers Rockshox creating further excitement in the world of cycling.  Not wanting to stop there SRAM wanted the best brakes, the best cranks and the best bottom brackets so they teamed up with Avid and Truvativ.  SRAM believes it has managed to create the pinnacle of drive train technology and engineering but at the same they seek to constantly tweak and fine tune to make it that little bit better every time.


SRAM Road Groupsets:

RED 22 – Top of the range road groupset and the lightest group on the market as used by many pro cycling teams.

Force CX1 - High performance lightweight 1x11 group specifically for the cycle cross market

Force – Features many of the innovations introduced to the Red group, lightweight, functional and good for every ride.

Rival – Great for everyday rides, training and also for cross.  Comes with carbon brake levers for that pro look and feel.

Apex – Great all round budget group that still includes Zero-loss, reach-adjust, and Double Tap shifting.


MTB Groupsets:

XX1 – Dedicated top of the line 1x11 groupset, simple light and very durable.

XX0 – 2X10 group used by many pro mtb riders, X-Glide Technology shifting will have you flying up the hills.

X01 – Available in a variety of configurations for those serious about Downhill MTB

X0 – A serious groupset that’s deliver precise shifting for the serious MTB rider

X1 – The 1X version of the X0

X9 – Whether you’re climbing, sprinting or out all day this all round group will see you through.

X7 – This versatile group is great for every ride and features some of the bearings and tech found in the higher spec groups.

X5 – Great entry level budget group to suit everyday riding. 




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